What's Next in Retail Media: Utilizing Customer Intelligence to Meet Shoppers Wherever They Are
Date & Time
Wednesday, January 12, 2022, 11:30 AM - 11:50 AM
Jeff Clark Mic Zavarella Megan Pagliuca

More than ever, brands are finding ways to get closer to the customer, closer to data and closer to purchase. Shortening the connection between an ad and the final purchase can increase media investment efficacy when layered with first-party data and customer intelligence. Learn how brands and agencies are using retail media, the fastest-growing digital marketing channel, to reach audiences outside retailer’s owned properties through CTV, digital audio, display and social.

Join a cross-industry panel led by Walmart Connect, to hear how the space has evolved and ways retail media leaders like Walmart are making it easier for advertisers to connect with and influence shoppers wherever they are – from unlocking our suite of omnichannel capabilities across Walmart to tapping into innovative tools that help advertisers connect to shoppers, like Walmart DSP.   

Session Type
Main Stage