A Lesson for Brands on "How to Citizen,” With Baratunde Thurston
Date & Time
Thursday, January 13, 2022, 1:05 PM - 1:25 PM
Baratunde Thurston David Griner

Storytelling comes with great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely to discern what is genuine action and not woke-washing.

Join Adweek as we hear from writer, activist, and comedian Baratunde Thurston who offers insights on this important topic from conversations featured in his new podcast “How to Citizen.” He’ll explore how he is using the platform to reimagine “citizen” as a verb, how we can better wield our collective power, and offer a glimpse into what the future can look like for talent as we continue to progress with deconstructing social injustices.

Session Type
Main Stage