Name
CMO as Change Agent
Date & Time
Thursday, January 13, 2022, 1:25 PM - 1:50 PM
Thomas Ranese
Description

The rising importance of the CMO has been exponential in changing company culture in recent years. What influence does the CMO have in articulating and amplifying both employee culture and company strategy? How can the brand drive employee retention?

In this session with Uber CMO Thomas Ranese, we’ll look at why the CMO role is crucial for clarifying and delivering on company purpose, how their external facing role can shift thinking in the C-Suite and the company at large and why CMO’s are best positioned to create a successful internal culture.

Session Type
Main Stage