Name
NFTs: Value Add at Its Finest
Date & Time
Tuesday, January 11, 2022, 1:45 PM - 2:05 PM
Todd Kaplan Stephanie Paterik
Description

Brands exploring the NFT space are seeing myriad opportunities for 2022. Hype or not, there is no denying the potential to grow revenue, sooner or later, is there.

Join Adweek as we hear from PepsiCo’s Todd Kaplan, VP of Marketing, Colas as he reimagines the opportunities for the CPG conglomerate while preserving what made the brand iconic in the first place.