Engage With Consumers on Their Terms in a Privacy-First Digital Landscape
Date & Time
Wednesday, January 12, 2022, 10:30 AM - 11:00 AM
Melinda Han Williams

As privacy expectations, tech, and regulations change, marketers are looking for ways to continue to reach new consumers with a multitude of post-cookie identification and targeting techniques. But what about the consumers who don’t want to be identified?

In this session, learn how marketers can respectfully connect with those consumers who choose not to opt-in to digital tracking, with high efficiency and reach, with or without leveraging marketer first party data.

Session Type