A Presidential election, continued cultural polarization, the Summer Olympics, technological breakthroughs, an uncertain economy, and boundless creativity: Welcome to 2024.

For the marketing industry, navigating the pinnacles and pitfalls of the year will take gumption, vision and critical decision-making that yield quick success and lasting momentum.

But it won’t be easy. Join Adweek for this important in-person gathering of the brightest minds in the business as we divine the (near) future and focus in on the key issues that will matter most: keeping up with consumer demand, how creatives and creators stay ahead of culture, how dynamic media channels are driving new business, what gen AI will mean for how we all work, and more. As well as what it will all mean for industry practitioners in their day-to-day. And as Adweek celebrates its 45th in ’24, we’ll take a look at the road ahead even as we regard the path that got us—and the industry we support—here.



Outlook was truly an interactive and engaging event! I have been working in Marketing for nearly 20 years however, I left this event with new information and inspired to take action. Great job Adweek team!
Outstanding content for any marketer facing the vast challenges of our craft in the 21st century.
Adweek's Outlook event provided fantastic insights from some of the world's top CMO's. From understanding how to be more intentional with marketing spend to what goes into a winning creative brief, the guest speakers made it feel as though it flew by
Adweek events are a great way to say up-to-date with what's happening in marketing today and in the future.

The Outlook 2024
Speaker Lineup

The topics you need to know in 2024

The Agency Model Under Pressure

How can agencies protect their margins and value, while also nurturing their greatest asset: their people?

Go Big or Go Home

How Broadcast Networks Are Delivering Live Special Events With Brands at the Core

The power of live TV in 2024 – A Summer Olympics, Super Bowl and a Presidential Election define a special event-heavy year. Panelists discuss the ongoing relevance of ad-supported, live, broadcast television, and commonalities in terms of producing massive live events amid a constantly-evolving TV landscape. 

How to Take Creative Risks in a Risky and Uncertain Environment

It’s often said that creativity can change the world, and marketers and creatives want to win kudos for bravery. But it’s all too easy to misstep against a backdrop of heightened cultural tensions, the upcoming U.S. election, wars abroad and economic turmoil. How do you truly take creative risks when scrutiny of brands is higher? Creative leaders and marketers will share their guidance and lessons learned from past mistakes.

The New Media Metric

With the Super Bowl, the Paris Summer Olympics and a U.S. presidential election, publishers and platforms should expect an advertising windfall in 2024. The year will also see the much-delayed deprecation of cookies in Chrome, leading to new avenues for data partnerships and more creative measurement modeling for the industry. We'll bring together the best minds in media, technology and advertising to find the best measurement solutions for the trillion dollar global marketing ecosystem.

Balancing Brand vs. Performance

After several years of shifting budgets toward performance marketing in the name of driving short-term growth, brands are rethinking the balance of brand and performance marketing and aligning the two more closely to work in tandem. Getting that formula right will be critical to drive long-term stability while meeting short-term sales goals.

Adweek’s Look at What’s In-Store for 2024

 All-stars from the Adweek editorial team sit down to discuss the big ideas, innovations, and strategies they foresee marketers will employ in the year ahead. Hear their take on insights coming fresh from industry voices and how you should be thinking about your business to sustain growth in the coming months and beyond.

The Passes

Note:  Special discounts are available for Adweek+ Subscribers, undergrad students, non-profits and teams—inquire here

Save 35% before December 11th 

Marketing, Creative and Management Pass

  • Unlimited in-person access to all sessions  

  • Unrivaled networking opportunities 

  • Unlimited access to on-demand content for one year 

Note : if you serve your organization in a sales role, please select the Service and Solution Provider Pass.


Marketing, Creative, Management Pass Eligibility: You are in a marketing, brand or product management, management, creative, innovation, production or social media role at a consumer brand (eg. retail, food & beverage, travel, consumer electronics, CPG, automotive, retail banking, entertainment and sports), agency or media (includes digital, TV and print media) organization.
Or, you are a B2B marketer not doing business in the marketing, advertising or media industry (you are not employed at an agency, media, mar-tech, ad-tech organization or other solution provider serving the marketing, agency and media industry). 

Single Pass

Regularly $399.00/person


Group Rate Pass

Regularly $359.10/person


Service and Solution Provider Pass (limited capacity) 

  • Unlimited in-person access to all sessions  

  • Unrivaled networking opportunities 

  • Unlimited access to on-demand content for one year 

You are in a sales role and employed at an agency, media (includes digital, TV and print media), business technology (mar-tech, ad-tech) or other vendor whose primary business is providing a service or solution to providing a service or solution to consumer brands and other businesses in the marketing, advertising and media industry. Limited to 2 attendees per company.

Single Pass

Regularly $399.00/person


Virtual Pass

  • Unlimited virtual access to all main stage content live and on-demand for one year

Single Pass

Regularly $199.00/person


Group Rate (3+)

Regularly $179.00/person


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at the Apella by Alexandria

450 E 29th Street, 2nd Floor, New York, NY 10016