Expectations for health and wellness solutions that are personalized for and marketed to the individual are at an all-time high. Traditional privacy-compliant health data is not only expensive and hard to find but only provides a narrow understanding of consumers, patients and caregivers alike. These factors and more make understanding, targeting and engaging niche consumer audiences challenging and costly.

In this panel, health and wellness executives will discuss how some of the most successful health brands, and the agencies serving them, have developed data strategies to drive growth for all stages of the customer lifecycle. Hear as they share the challenges they have encountered to become data-driven organizations and how they make data accessible and actionable for their teams to help ignite growth and efficiency.