Maggie Leathersich, Butler/Till’s Programmatic Channel Director, celebrates 17 years of experience in the digital advertising space, from tenures at ad agencies Saatchi LA, Deutsch and AKQA, working on Toyota, Volkswagen, and Clorox respectively, specializing in both Account Management and Media Planning/Buying capacities. She also held a successful Strategic Data Sales role at OwnerIQ, which refined her skillsets and solidified her passion in the programmatic space, especially identity. During her 3+ year career at Butler/Till (and counting) she has launched, lead, hired, trained, and grown the Programmatic capability to a 20-person team, responsible for running over $100 million in media to drive real business outcomes for our pharma and insurance clients.