Main Stage
Transforming a Heritage Brand To Move at the Speed of Culture
Wednesday, April 19, 2023, 1:50 PM - 2:15 PM
While the values around the health and wellness space have historically and rapidly shifted, the core values of the legacy brand WeightWatchers remain focused on providing a community that is positive and supportive of helping their members along their weight loss journeys. Join WeightWatchers Global Chief Marketing Officer, Amanda Tolleson, as she shares how she’s applied her career learnings in start-ups to maintain the 60-year-old heritage brand’s relevance and success.