Amanda Tolleson
Global Chief Marketing Officer
WeightWatchers
Amanda Tolleson is Global Chief Marketing Officer of WeightWatchers, where she is responsible for leading the company’s global marketing strategy across performance marketing, brand marketing and creative.
Amanda has over 20 years of experience building customer-centric, purpose-driven brands focused on creating unique value for the consumer. Prior to WeightWatchers, Amanda was Chief Customer Officer at Maisonette, a curated baby and kids marketplace, where she was responsible for building a breakthrough brand and driving profitable customer growth. She oversaw performance marketing, brand marketing and creative.
Prior to Maisonette, Amanda was Chief Customer Officer at Birchbox overseeing marketing, creative, product and technology. Her deep focus on customer insights aligned the company around reaching its target customer - the casual beauty consumer who has been overlooked and underserved by the industry. In order to reach this customer, Amanda led key initiatives including the 2019 ‘You-Time’ brand campaign and translating the Birchbox brand into a physical destination for 12 store-in-stores inside Walgreens. Amanda also worked as a strategic brand consultant at firms including Prophet Brand Strategy, Insight Strategy Group and BrightHouse.
Amanda was recognized on the Forbes CMO Next 2018 list as one of "50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future”. She holds an MBA from Harvard and a BA in Psychology from Stanford. She lives in Connecticut with her husband and two children.
Amanda has over 20 years of experience building customer-centric, purpose-driven brands focused on creating unique value for the consumer. Prior to WeightWatchers, Amanda was Chief Customer Officer at Maisonette, a curated baby and kids marketplace, where she was responsible for building a breakthrough brand and driving profitable customer growth. She oversaw performance marketing, brand marketing and creative.
Prior to Maisonette, Amanda was Chief Customer Officer at Birchbox overseeing marketing, creative, product and technology. Her deep focus on customer insights aligned the company around reaching its target customer - the casual beauty consumer who has been overlooked and underserved by the industry. In order to reach this customer, Amanda led key initiatives including the 2019 ‘You-Time’ brand campaign and translating the Birchbox brand into a physical destination for 12 store-in-stores inside Walgreens. Amanda also worked as a strategic brand consultant at firms including Prophet Brand Strategy, Insight Strategy Group and BrightHouse.
Amanda was recognized on the Forbes CMO Next 2018 list as one of "50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future”. She holds an MBA from Harvard and a BA in Psychology from Stanford. She lives in Connecticut with her husband and two children.