Chief Marketing Officer
As Chief Marketing Officer, Chesen Schwethelm oversees Casper’s extensive marketing function, including Brand, Creative, Media, and CRM, in addition to the Ecommerce and Data teams. A seasoned digital commerce leader with 15+ years of experience, Chesen has developed brand-elevating campaigns, inspired cross-functional teams, and achieved measurable results across multiple verticals. Most recently, she held senior roles at L’Oreal, including Senior Vice President of Consumer Connections, where she led five strategic marketing functions across 12 luxury brands and a 48-person team. Prior to L’Oreal, she served as Managing Director of Strategic Brands at Bazaarvoice. Earlier in her career, she held various senior marketing and client-facing roles at OrderGroove, Experian CheetahMail, Loehmann's, and Armani Exchange. Chesen earned a B.A. at Boston University and a MBA from the Questrom School of Business.