By definition, a DTC organization is a company that sells its products directly to consumers rather than going through a second-party distribution channel or retail store. By this meaning, DTC can take many forms, especially for health and wellness brands.

Join Kimmy Scotti, Co-founder and Chief Executive Officer of Fig.1, Chesen Schwethelm, Chief Marketing Officer of Casper, and Christine Hsu Evans, Chief Marketing and Strategy Officer of Headspace Health, for a conversation on how they are defining DTC and how they are breaking through traditional sales models and reevaluating marketing strategies that may now seem outdated and counterproductive.