Main Stage
The Meaning of DTC for Healthcare Brands
Wednesday, April 19, 2023, 12:15 PM - 12:35 PM

By definition, a DTC organization is a company that sells its products directly to consumers rather than going through a second-party distribution channel or retail store. By this meaning, DTC can take many forms, especially for health and wellness brands.

Join Kimmy Scotti, Co-founder and Chief Executive Officer of Fig.1, Chesen Schwethelm, Chief Marketing Officer of Casper, and Christine Hsu Evans, Chief Marketing and Strategy Officer of Headspace Health, for a conversation on how they are defining DTC and how they are breaking through traditional sales models and reevaluating marketing strategies that may now seem outdated and counterproductive.

Christine Hsu Evans Chesen Schwethelm Kimmy Scotti Jameson Fleming