Publishers have perfected their pitches on how well they know their audience. But that doesn’t mean the coming year with Google’s deprecation of third-party cookies will be without road bumps. Media companies need to make difficult decisions about audience targeting strategies, identifier solutions, where to invest and who to partner with.
Join Adweek at Publishing Week, Oct. 18–19, to hear publishing leaders, media companies and big-name brands share their perspectives on how to leverage alternative identifiers, capitalize on the audio evolution and prepare for life after the cookie.
Identity, Without the Crisis: Life After Cookies
The industry is waking up to the fact that first-party data, always foundational for publishers, is now immensely valuable with the crumbling of the third-party cookie imminent. Media companies need to hone their strategies, find ways to standardize while selling their points of differentiation in order to grow ad revenue, while remaining the custodians of audience data.
On Day 1, we’ll tackle these fundamental questions, exploring which alternative identifiers publishers are partnering with and why, how they’re balancing the need for data privacy with efforts to bolster their first-party data stores, and what’s next for Google’s Privacy Sandbox.
Maximizing Your Mediums: Audio, Video and Beyond
Content is core for publishers. Modern publishers are now embracing the expanded role of a multi-media company, creating written, video, audio and experiential content across social platforms and owned and operated sites. Those smart media companies are building sustainable, diversified revenue streams from their core audiences across multiple mediums.
On the final day of Publishing Week, we’re exploring the content strategies of the future, including how publishers are honing their efforts across these channels, solving challenges of discovery and retention and avoiding fruitless pivots. You’ll walk away with a clearer understanding of the next new mediums to expand into, and the future revenue streams publishers are putting their bets on.