When Stephanie Mazzamaro was VP, Data Product & Operations at Trusted Media Brands, she helped the media brand transition from 3rd-party cookies by conducting a DMP migration, amplifying their capabilities, completing a taxonomy overhaul, targeting video and display to a contextually relevant suite of content, and diversifying their portfolio. This all resulted in TMB increasing audience size by 22X, increasing RFP win rate by 31%, and using first-party data to drive 94% of their direct-sold campaigns. Now, she’s over at The Arena Group as VP, Data Strategy, building a first-party data strategy from scratch. In this session, we’ll join Mazzamaro during her first 100 days in her new role to learn best practices for educating clients and where to invest time and resources when it comes to identity tech solutions.