9:00 AM - 9:05 AM
Main Stage
9:00 AM - 9:05 AM
Opening Remarks

Welcoming remarks and a look at the event.

Ann Marinovich
9:05 AM - 9:25 AM
Main Stage
9:05 AM - 9:25 AM
Navigating the Alternative Identifier Landscape

From cohorts to probabilistic IDs, seller-defined audiences and PPIDS, the exploding landscape around identity tech solutions shows no signs of slowing down, despite further extensions to Chrome’s deprecation of cookies. Ad buyers who might be digging in their heels are looking to their partners for guidance.

Tune in to this session to hear from Café Media’s Paul Bannister, chief strategy officer, about the lay of the identifier landscape, the solutions gaining pace with marketers and the pitfalls to watch out for.

Paul Bannister
9:30 AM - 9:50 AM
Main Stage
9:30 AM - 9:50 AM
Condé Nast and the Cookie

The digital privacy landscape has shifted dramatically in recent years, forcing publishers to exist in a constant state of experimentation. At Condé Nast, the legacy media company has navigated these new contours of digital advertising while simultaneously reinventing itself for the modern era.

Join Adweek and Pamela Drucker Mann, Global Chief Revenue Officer at Condé Nast, and hear how the publisher has balanced the needs of brands with the privacy of readers through a multipronged approach.

Mark Stenberg Pamela Drucker Mann
9:55 AM - 10:15 AM
Main Stage
9:55 AM - 10:15 AM
Attracting Next-Generation Audiences

Attracting new and younger audiences is critical for publisher growth, but engaging this next generation of digital media natives isn’t as simple as posting some content to TikTok or Instagram. It requires a broader rethinking of content and audience strategy, including the types of stories being told, how they are delivered and who is telling them.

In this session, join The Washington Post’s Phoebe Connelly and Arc XP’s Jeana Garms for a conversation about the strategies The Post is using to attract younger and more diverse audiences, from leaning into more utility and news you can use to adding new types of content creator roles in the newsroom.

Phoebe Connelly Jeana Garms
10:20 AM - 10:40 AM
Main Stage
10:20 AM - 10:40 AM
Which IDs?

Smart publishers have to come to grips with a number of different targeting and measurement solutions, standardizing in order to capture more ad budgets. Figuring out who to partner with is no small feat. Join us for a live look at where publishers are in their experiments with alternative identifier tech solutions, what’s catching on and why.

In this session, learn how publishers including Stephanie Mazzamaro, VP of Data Product and Operations at Trusted Media Brands, Jeremy Gan, VP of Revenue Operation at Daily Mail and Kodi Foster, VP of Commercial Technology at The Washington Post, are educating clients on where to invest time and resources, and where to hold out.

Kodi Foster Stephanie Mazzamaro Jeremy Gan Catherine Perloff
10:50 AM - 11:15 AM
Boardroom
10:50 AM - 11:15 AM
What’s so Difficult About It? Modern Content Analytics Made Easy

It’s important to diversify your sources and understand which content works best for you and your organization. Being able to analyze which content works best on which platform can be a frustrating and difficult task, but not impossible.

During this session Stephanie Schwartz will demonstrate how Parse.ly analytics can help a new generation of data-driven marketers make better decisions about what content to create and understand its impact on your business.

Stephanie Schwartz
Boardroom
10:50 AM - 11:15 AM
First-Party Playbook: Fueling Deeper Audience Insights

The advertising ecosystem continues to be disrupted, leaving publishers in a tricky position to build a sustainable data strategy. With a future that is seemingly placing emphasis on direct sales, first-party data will be key for publishers to differentiate themselves in the marketplace. Join Ron Stine, Director of Media and Entertainment Solutions at Resonate, as he discusses how publishers can leverage first-party data to accurately describe their audience and articulate value to their advertising partners.

Ron Stine
11:20 AM - 11:40 AM
Main Stage
11:20 AM - 11:40 AM
Data: Driving More Than Revenue

For publishers of all stripes, investing in first-party data strategies is no new development. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience.

Hear from Dow Jones' Josh Stinchcomb, chief revenue officer, about how the company's first-party data is driving results, what ad buyers are looking for and how it’s building products and experiences that suit audiences and ad buyers.

Josh Stinchcomb Lucinda Southern
11:45 AM - 12:05 PM
Main Stage
11:45 AM - 12:05 PM
No Logins, No Problem

Not all publishers have reams of audience data and a subscription revenue model to play with. While more publishers are putting down the pipes to drive authentication, ad budgets still flow into the open marketplace.

In this session, join Adweek and Corey Wong, Vice President, Revenue Operations, Leaf Groupfor a conversation exploring how the company will continue to trade effectively and in privacy-centric ways in the open exchange.

Mark Stenberg Corey Wong
12:10 PM - 12:15 PM
Main Stage
12:10 PM - 12:15 PM
Closing Remarks

Thank you for joining and see you on Day 2! 

Matt Steinmetz
12:20 PM - 1:20 PM
Networking
12:20 PM - 1:20 PM
1:1 Meetings
 
 
9:00 AM - 9:05 AM
Main Stage
9:00 AM - 9:05 AM
Opening Remarks

Welcoming remarks and a look at the event.

Matt Steinmetz
9:05 AM - 9:25 AM
Main Stage
9:05 AM - 9:25 AM
Meeting the Media Moment

The media landscape is at an inflection point but it's also ripe for innovation. In 2022, global audiences share more consumer frustrations than ever, as it happens, so do brands, clients and partners. All are looking for new opportunities. All are looking for fundamental change. Enter a new wave of media organizations looking to create solutions to some of our industry's most challenging issues.

In this session join Semafor's Chief Revenue Officer, Rachel Oppenheim as she discusses the mechanics of building a media operation from scratch, innovating to meet the extraordinary moment we're in and shares insights into where our industry is headed.

Lucinda Southern Rachel Oppenheim
9:30 AM - 9:50 AM
Main Stage
9:30 AM - 9:50 AM
In Pursuit of IP

Smart publishers know the value of their brand and how to monetize that across multiple routes, from auctioning off archive content as NFTs, to expanding franchises from hit YouTube series to condiments.

In this session, hear from executives including The Atlantic’s Nick Thompson, chief executive officer, and Candace Montgomery, senior vice president and general manager of the AtlanticLive, as they share how they navigate the often-challenging conversations around today’s digital formats including which make the most sense to expand into, and how to avoid diluting their brand and stretching their resources.

Nicholas Thompson Candace Montgomery Mark Stenberg
9:55 AM - 10:15 AM
Main Stage
9:55 AM - 10:15 AM
The Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc. is one of its most well-known practitioners. How does Future CRO Zach Sullivan explain the strategy, how does it reflect larger trends in the industry and what does it mean for the future of digital journalism?

This session will explore the answers to these questions and also look at how Future successfully acquires and onboards new titles in order to further this intent-based media strategy across its portfolio.

Zack Sullivan Lucinda Southern
10:25 AM - 10:50 AM
Boardroom
10:25 AM - 10:50 AM
What’s so Difficult About It? Modern Content Analytics Made Easy

It’s important to diversify your sources and understand which content works best for you and your organization. Being able to analyze which content works best on which platform can be a frustrating and difficult task, but not impossible.

During this session Stephanie Schwartz will demonstrate how Parse.ly analytics can help a new generation of data-driven marketers make better decisions about what content to create and understand its impact on your business.

Stephanie Schwartz
10:55 AM - 11:15 AM
Main Stage
10:55 AM - 11:15 AM
Audio, Video and Beyond: New Rules for the Platform Era

Podcast ad revenue is forecast to exceed $4 billion by 2024, per the IAB. While publishers have their eyes on those dollars, there are more ways to monetize audio audiences. But, as with all growing ad mediums, the common pitfalls of discovery, standardization and fragmentation rear their head. Hear from execs on how they're navigating the changing audio landscape.

Join Travis Winkler, head of growth and business development at Bloomberg Media and Ryan Pauley, chief revenue officer at Vox Media as they discuss how they’re programming across the various channels, meeting audiences and leveraging scale and reach to build meaningful partnerships with advertisers. You’ll walk away with a foundation for building franchises that fans love across video, audio and more.

Travis Winkler Trishla Ostwal Ray Chao
11:20 AM - 11:40 AM
Main Stage
11:20 AM - 11:40 AM
The Future of Commerce and Identifying New Revenue Opportunities

The pandemic and a series of technological advances have fundamentally changed how consumers shop and what they spend their money on. Publishers, eager to capitalize on the rise of digital commerce, have embraced new formats in hopes of benefiting from the shift. On top of expanding their offerings, they’re making bold investments to future proof this side of their businesses.

Hear from Nancy Berger, senior vice president/publishing director and chief revenue officer at Cosmopolitan and Mary Murcko, chief revenue officer at theSkimm, as they offer their unique commerce perspectives and strategies, including their value and potential pitfalls. Walk away with actionable insights into how brands and media companies can successfully drive commerce revenue and create new revenue streams in this new chapter of content consumption.

Nancy Berger Mary Murcko Lucinda Southern
11:45 AM - 12:05 PM
Main Stage
11:45 AM - 12:05 PM
The BuzzFeed Blend: How the Publisher is Redefining Hybrid Events

As publishers stand up more in-person events, many are working to determine how to best incorporate the virtual offerings they launched during the pandemic into their larger events portfolio. The pandemic changed not only the technology and logistics of the events themselves but also consumers' expectations, motivations, and perceptions of value.

In this session, join Buzzfeed's Chief Revenue Officer, Edgar Hernandez, as he explores how BuzzFeed Inc. differentiates itself as a publisher with innovative offerings in the experiential spaces and its deep understanding of the metaverse. You'll walk away with an understanding of the marketing considerations, brand partnership opportunities, the future of hybrid events, and the insights needed to succeed.

Edgar Hernandez Colin Daniels
12:10 PM - 12:15 PM
Main Stage
12:10 PM - 12:15 PM
Closing Remarks

Thank you for joining us! 

Matt Steinmetz
12:20 PM - 1:20 PM
Networking
12:20 PM - 1:20 PM
1:1 Meetings
 
 
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