Last year was a testament to the fact that when it comes to purpose authenticity holds the key to igniting a brand’s growth. As we look towards a post-pandemic world, marketers face a significant opportunity to deepen relationships and meet consumers' evolving needs from promoting civil rights to racial equity to sustainability and mental health. 

Hear from top marketers who will share insights on how to lead with purpose and become well-positioned to navigate unprecedented change.

Featured Speakers

Dionna Dorsey


Jen Willig
Co-founder and Chief Executive Officer


Lew Willig
Executive Creative Director



12:00 PM — 12:05 PM ET

Adweek Opening Remarks

Welcoming remarks and a look at the event.

12:05 PM — 12:25 PM ET

The Power Of Connecting Passion With Purpose

Session details to be announced.


Dionna Dorsey, Founder, District of Clothing 





12:30 PM — 12:50 PM ET

Designing Your Events for Diversity and Inclusion

No matter the event, your attendees are diverse individuals who crave engaging experiences that meet their unique needs. In order to deliver an event that speaks to them on their terms, event professionals and marketers need strategically approach every facet of event design to ensure the vibrancy of this diversity is not only protected, but celebrated.

Join us as we discuss:
•How every angle of planning an event (promotion, speaker selection, etc.) impacts an individual’s ability to feel included
•Tips for avoiding the pitfalls of outdated thinking
•Opportunities that you can use to ensure vibrancy at your events


Nathan Chin, Senior Product Manager, Cvent 

12:55 PM — 1:15 PM ET


Session details to be announced.

1:20 PM — 1:40 PM ET

Leveling Up: Programming The Multi-Billion Dollar Gaming Industry To Help End Global Malnutrition in Children

When the Eleanor Crook Foundation, which works to end global malnutrition, tapped social impact agency Hive to fight the number one killer of children, the agency came up with a creative solution that leveraged the multi-billion dollar video game industry to meet players where they are. LifePack is a first of its kind initiative that partners with gaming companies to redirect funds from in-game purchases (that players would make anyway) to save children’s lives. In this session, Hive Co-founder and CEO Jenifer Willig and Creative Director Lew Willig will explain how LifePack came to be, the importance of finding the right partners and creating a sustainable model to provide life-saving treatment to kids who need it most.


Jen Willig, Co-founder and Chief Executive Officer, Hive
Lew Willig, Executive Creative Director, Hive





1:45 PM — 1:50 PM ET

Adweek Closing Remarks

Thank you for joining us!

Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

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