Main Stage
Powering Up: Scaling to Meet the Retail Media Opportunity With Criteo and Best Buy Ads

How Retailers Are Addressing the Evolving Needs of Advertisers

Thursday, November 2, 2023, 1:50 PM - 2:10 PM

As the retail media landscape grows year to year, the needs of advertisers who are tapping into retail media networks are evolving as well. From new inventory opportunities to expanded audience reach, brands are seeking more solutions to reach the right consumers on their path to purchase and maximize the impact of their retail media investment.

Erin Lastra, Vice President of Retail Media Monetization at Criteo and Mark Heitke, Director of Ad Products and Audience Strategy at Best Buy Ads join Adweek to talk about some of the biggest learnings from their partnership. Discover how these industry leaders are preparing for the upcoming holiday season with fresh perspectives on their Black Friday strategy, and the predictions and advice they have for retailers and advertisers who are looking to deliver growth this year and beyond.

Erin Lastra Mark Heitke Will Lee