Mark Heitke is the Director, Ad Products & Audience Strategy for Best Buy Ads. While a veteran of retail media today, once upon a time Mark was a Blue Shirt at Best Buy, where he saw firsthand the value of building genuine relationships and creating exceptional customer experiences. Today, Mark brings that same focus on customer experience to his role leading advertising products. He believes if you serve real human needs with advertising, client benefits and returns will follow. Mark and his wife live in Minneapolis, where on the weekends you can find them enjoying that lake life, checking out a local craft brewery, or—let’s be honest—chasing their two young sons.