Main Stage
Leading with Brand Values in Retail Media with Tarte Cosmetics and K18
Thursday, November 2, 2023, 2:45 PM - 3:05 PM

In an era where consumers increasingly seek brands that resonate with their values, understanding how to authentically integrate these values into retail media campaigns is essential. Donna Kirkland, VP of Global Marketing at Tarte Cosmetics, and Cristina Duong, VP of Digital at K18, will share their insights, strategies, and real-world experiences on the importance of leading with brand values in the dynamic world of retail media.

Donna Kirkland Cristina Duong Chris Ariens