Cristina Duong is a digital marketer with over a decade of experience, specializing in fast growth beauty brands, currently leading digital strategy at K18 Hair.

K18 is a biology-first brand breaking the rules on haircare. Beloved by the PRO stylist community and at-home users in 100+ countries, with 25+ billion TikTok views and 25+ prestigious awards, K18’s growing lineup of intentional, science-backed haircare is all about unlocking next-level expression for all.