How well do you know your audience and everything they’re obsessed with? In an overcrowded media landscape, you are constantly competing for engagement even outside your own category. It’s never been more important to understand your target consumer and where they are in their life. It’s time to deliver on a content experience that turns your consumers into your brand’s most passionate advocates.

Join Upfield’s Simona Kent to dig deeper into content marketing that wins with audiences. This session will explore the evolution of creating best-in-class content geared towards key audience interests using your own internal resources.