Full Name
Simona Kent
Job Title
Social Media Lead
Speaker Bio
Simona Kent is the Social Media Lead at Upfield, overseeing content strategy and social campaign execution across a portfolio of brands including; I Can’t Believe It’s Not Butter, Country Crock, Violife and more. Simona collaborates with brand marketing teams and agencies to develop unique and targeted social and influencer campaigns that reach specific cohort audiences.

Simona has over 10 years of experience in social media strategy, community management and content marketing. Her award-winning experience spans across both client side and agency side where she has created and executed social strategies for brands including Nickelodeon, CBS Films, Freeform, Lionsgate, Universal Pictures, STX Films, Sony Pictures Classics, The Orchard, Syfy, HBO, USA Network, WGN America, Hulu, and more.

Her strategy, development and execution of the ‘Sharknado 3 War Room’ generated over 2 billion Twitter impressions, became the top trending topic in the United States on July 22, 2015, and won “Best Use of Twitter” at the Cablefax Awards.
Simona Kent