Social personalization has gone from a pipe dream to a necessity when it comes to how brands plan social media ad campaigns. Does it work across all social platforms? How can you build it into existing workflows without adding even more complexity to your process? What considerations do you need to factor in both for creative and delivery? When will personalization have the biggest impact on performance? Learn about the major challenges and opportunities for social personalization and get concrete tips for what to do next.

In this session, Mediaocean CMO Aaron Goldman will share strategies for creative personalization to make sure your social ads are tailored to the people seeing them. Don’t miss out! And do take it personal!