In today’s world of converging experiences, BuzzFeed found opportunity and success in the livestream shopping space. Last year alone, the company streamed over 60 different live shopping events that attracted over 4.4 million visitors. With an audience who watched over1.1 million minutes of content, BuzzFeed is integrating the real world with the virtual to shine a light on products for a global community.
Join Nilla Ali, Executive Vice President, Commerce at BuzzFeed, Inc. for an intimate fireside chat on the company’s foray into the livestream format. She’ll discuss the opportunities for digital real estate, adding value to brands, consumer behaviors and the year ahead for BuzzFeed, Inc.