Workshop: Creative Ad Effectiveness, How to Measure It and Why It Matters (Hub 2)
Date & Time
Wednesday, May 11, 2022, 11:35 AM - 12:05 PM
Gena Stanglein

Creativity is increasingly foundational to marketing success and sustained business growth. The creative choices you make - from the length of a title to the crop of a video are essential to driving advertising effectiveness. Consistent measurement, experimentation and learning leads to accumulating valuable creative insights beyond a single campaign. With the ever-changing ads ecosystem, creative execution is becoming even more important than ever. Join Meta’s Director of Marketing Science, Gena Stanglein, to learn more about the long-term success and impact measuring creative effectiveness can have. Hear directly about the tips, tricks and tools that will help you create this strong strategy and ultimately drive results.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.