Gena is a leader in Marketing Research & Analytics with over 20 years of experience. She is currently a Director in the Marketing Science team at Meta where she has led teams across multiple verticals, including CPG, E-commerce, Tech, Telco and Auto, as well as built the team within Marketing Science that brings our Measurement Product & Partnerships to clients and the industry. Prior to Meta, Gena spent the first 12 years of her career working in advertising agencies, including Ogilvy, McCann-Erickson and DraftFCB, consulting clients on their data, insights & measurement strategies. After leaving the agency-side, she joined Google to work with industry leaders & academics to drive industry research and insights on the value of digital media. She holds an MA in Sociology from Emory University.