In 2022, AB InBev took the #1 spot on WARC's Creative 100, Effective 100, and the coveted Cannes Lions Creative Marketer of the Year. AB InBev firmly believes creativity drives outstanding business results, and it has embedded this at the center of the company's transformation, revolutionizing how it approaches creative ideation, development, measurement and execution over the last few years.

Join Luiz Barros, VP, Data, Analytics, Global Media, and Anastasia Leng, Founder & CEO of CreativeX, as they discuss applying discipline to creativity, innovating the creative measurement process, and striving to become the most creatively effective company in the world.

This workshop will be streamed live and can be watched here.

For those unable to gain access to the Hub room to watch in-person due to seat capacity limitations, we ask that you stream the session to your device in the lounge.