Luiz Barros is the VP, Data CoE & Global Media at AB-InBev. As an industry thought leader, he is focused on building a deep consumer understanding and making AB-InBev the most consumer-centric CPG in the world. Most recently in 2021, he was recognized as "Data & Analytics of the Year" by the Leadership Excellence Awards. In 2020, he was recognized by Ad Age as one of the "40 Under 40" talented up-and-comers shaping the marketing, media and agency industries. Prior, Luiz led Business Transformation and Corporate Venture Capital for Philip Morris International based in NYC. He helped the company in reframing a vision for a smoke-free future that will ultimately help the company in quitting the cigarette industry. As an Entrepreneur, Luiz was the founder and CEO of Digital Stars, the leading Influencer Marketing Agency in Latin America. He started his career in Brazil with advertising agencies such as NBS (Dentsu), FCB (Interpublic) and F.biz (WPP) and worked for top brands of Unilever, Coca-Cola and Mondeléz. Luiz is also a Board Member at trade associations like WFA and MMA and former Board Director for media, fintech and tech companies.