Main Stage
How Brands can use New Tech, Strategies, and Platforms to Create and Leverage Micro-Communities
Tuesday, November 8, 2022
4:15 PM - 4:35 PM (GMT)

Fangirls created the internet as we know it, at least according to Kaitlyn Tiffany. Fandoms are an often-overlooked force in internet history and thanks to the wide array of platforms we have access to, the fandoms created in the modern era can be amazing forces of good. Fandoms have been known to feel deep empathy and camaraderie for the peers within it, and these micro communities can help combat loneliness and help create a feeling of belonging.
In this session, join Bokeh’s CEO and Creative Director, David Bates, and Future Farm's Global Marketing Director, Pedro Zuim, as they discuss how they view social and Web 3.0 strategies as part of building, sustaining and engaging fandoms, social media and community creation. You’ll walk away with the knowledge to build fandoms and leverage new communities, harness the power of social media for good, and tips and tricks for tapping into the power of niches.

David Bates Lucinda Southern Pedro Zuim