Brick by Brick – Building LEGO® Love After 90 Years
Wednesday, November 9, 2022
12:40 PM - 1:00 PM (GMT)
Join this fireside chat with The LEGO Group's Global Director of Social Media, Rachelle Denton. We'll explore how one of the world’s most adored brands is remaining culturally relevant nine decades later through its impressive online strategy. Hear how Rachelle and her team are pushing creative boundaries and why play is central to every move the brand makes. Plus, get insight behind their strategy to expand storytelling to new social channels and connect with more children and adults.