Social-First Strategy: The Ultimate Growth Driver
Social media drives business results. But with TikTok facing a potential ban, influencers and marketers reeling from platform fragmentation, and the rise of AI-generated content making it difficult to tell what’s real from what’s fake, it’s safe to say the social world is being rocked. At Social Media Week, we'll unpack the strategies, tips, case studies, tech and platforms you need to move your business forward during this complex era.
Designed for CMOs, content creators, social media managers and everyone in between, #SMW is your chance to learn, share, and connect with the masterminds behind the most unforgettable brands and viral campaigns. Dive into the world of influencers, tap into pop culture, partner with top agencies, and keep your audience hooked across the latest channels. With three days of mindful insights, wildly creative energy, and stage time for your favorite social leader's favorite social leader, this is a can’t-miss event for marketers of all sizes to make sense of it all.
@ADWEEK
#SMW
Past Speakers at Social Media Week:
Just some of the creators, marketers, and icons who've been on the ADWEEK stage
![Alphonzo Terrell](http://assets.swoogo.com/uploads/medium/3461851-65aee41b11db0.png)
Co-founder and Chief Executive Officer
SPILL
![Roxy Young](http://assets.swoogo.com/uploads/medium/3472413-65b27fac934aa.png)
Chief Marketing and Consumer Experience Officer
![Kate Kenner Archibald](http://assets.swoogo.com/uploads/medium/2489717-6427180ea4722.png)
Chief Marketing Officer
Dash Hudson
![Arinze Emeagwali](http://assets.swoogo.com/uploads/medium/3699089-65fb292c4b4a0.png)
Brand Marketing Lead
![Megan Thee Stallion](http://assets.swoogo.com/uploads/medium/3641206-65e73c819ac0f.png)
GRAMMY-Winning Recording Artist, Philanthropist and Entrepreneur
![Taylor Montgomery](http://assets.swoogo.com/uploads/medium/3700091-65fb5c12eefd5.png)
Chief Marketing Officer, North America
Taco Bell
![Katherine Chan](http://assets.swoogo.com/uploads/medium/3700096-65fb5c7e3104e.png)
Global Head of Social Media
Duolingo
![Kahlil Greene](http://assets.swoogo.com/uploads/medium/4065863-6669b84e94eef.png)
Content Creator
Gen Z Historian
![Rachel Apirian](http://assets.swoogo.com/uploads/medium/3703918-65fc8c0107506.png)
Head of Social Media and Content Marketing
The Female Quotient
![Irina Novoselsky](http://assets.swoogo.com/uploads/medium/3728366-66060d7e2d5b3.png)
Chief Executive Officer
Hootsuite
![Hannah Berner](http://assets.swoogo.com/uploads/medium/3740049-660c51008b1e9.png)
Comedian, Podcaster, and Content Creator
![Kristi O'Brien](http://assets.swoogo.com/uploads/medium/3740852-660c6e495e8d6.png)
General Manager, Brand Platform
LTK
![Tulani André](http://assets.swoogo.com/uploads/medium/3753276-660f111d0e65f.png)
Vice President of Social Media
National Geographic
![Minou Clark](http://assets.swoogo.com/uploads/medium/3753289-660f119b04e32.png)
Senior Vice President of Digital
11:11 Media
![Robyn Delmonte](http://assets.swoogo.com/uploads/medium/3766579-6614bb222e589.png)
Creator and Brand Consultant
GirlBoss Town
Passes
Save 35% on select Passes
UNtil february 4.
Brand and Marketer Pass
Agency and Media Pass
Technology, Software, Solution Provider Pass
Metropolitan Pavilion
125 W 18th St, New York, NY 10011