Breakfast and Registration8:30 AM - 9:30 AM   
Opening Remarks9:30 AM - 9:40 AMMal Glowenke BRB Stage, Main Floor
Stirring the Pot: How Babish Built a Media Empire, One Collab at a Time9:40 AM - 10:05 AMAndrew Rea Ryan Joe BRB Stage, Main Floor
Unlocking Social Growth: How Brands Are Winning With Creator-Led Strategies in 202510:05 AM - 10:30 AMCyntia Leo Ryan Sasaki Zoë Ruderman BRB Stage, Main Floor
From Passion to Profits: Visa’s Role in Fueling the Creator Economy10:30 AM - 10:55 AMJocelyn Chin Jonathan Kolozsvary Jenny Rooney BRB Stage, Main Floor
Scrolling for Gold: The Secret To Spotting Social Media Trends That Actually Matter11:05 AM - 11:35 AMHassan Ali TTYL Stage, 2nd Floor
Ground Control to Major Brand: Navigating Social Media Mayhem 11:15 AM - 11:45 AMBeth Brown Noel Christopher Simon Paterson IMO Stage, 4th Floor
Influence Isn’t Enough: How AAA Turned Creators into a Performance Engine 11:25 AM - 11:55 AMJason Ossenmacher Joseph Perello Lee Sosin IYKYK Stage, 5th Floor
Reality Check: Trivia with Kwame Appiah11:50 AM - 12:20 PMKwame Appiah

Interactive Networking Break

BRB Stage, Main Floor
Lunch and Networking 12:20 PM - 1:20 PM   
From Viral to Visionary: The Evolution of Amelia Dimoldenberg1:25 PM - 1:50 PMAmelia Dimoldenberg Zoë Ruderman BRB Stage, Main Floor
From Creative to Conversion: Unlock Creator Marketing with Winning Strategy, Pairing & Amplification1:50 PM - 2:15 PMCole Mason Alexis Ohanian, Zoë Ruderman BRB Stage, Main Floor
Meet the Team: Reinventing an Icon - the Empire State Building 2:20 PM - 2:45 PMAbigail Rickards Tyler O’Day Jenny Rooney TTYL Stage, 2nd Floor
Social Commentary: Creator Content Only Belongs on Social... Or Does It?2:25 PM - 2:50 PMLindsey Gamble Lia Haberman IMO Stage, 4th Floor
How Hartbeat is Redefining Creator Collaborations: A Master Class in Co-Creating Entertainment With Brands 2:30 PM - 2:55 PMJanina Lundy Jordan Howlett Michael Berkowitz IYKYK Stage, 5th Floor
Meet The Team: Get In The Mix With Spotify3:00 PM - 3:25 PMBridget Evans Mark Stenberg TTYL Stage, 2nd Floor
Social Commentary with Gallery Media Group: One Goal, Two Playbooks3:05 PM - 3:30 PMChris Anthony Sarah Shaker Andrea Port IMO Stage, 4th Floor
Don’t Call Us Rookies: How NIL Athletes and Drop Culture Helped Launch the #1 Bat in Baseball3:10 PM - 3:35 PMDylan Kavanagh Kimi Peterson Jaden Walton IYKYK Stage, 5th Floor
Networking Break: The B2B Creator Briefcase3:15 PM - 3:45 PMBrendan Gahan Monica Khan BRB Stage, Main Floor
Candid or Branded? With OOTD.com3:45 PM - 3:55 PMAlex Rogers Cory Muroff BRB Stage, Main Floor
Clout on the Clock: The Rise of the LinkedIn Influencer3:55 PM - 4:20 PMDanielle Ito Tameka Bazile Anya Schulman BRB Stage, Main Floor
Under the Desk News Live with V Spehar 4:20 PM - 4:30 PMV Spehar BRB Stage, Main Floor
Nutter Butter, Are You Ok? The Strategy Behind the Viral Question4:30 PM - 4:55 PMKelly Amatangelo Tony Wood Zach Poczekaj Lauren Johnson BRB Stage, Main Floor
Closing Remarks4:55 PM - 5:00 PM  BRB Stage, Main Floor
ADWEEK Connect5:00 PM - 6:00 PM  IYKYK Stage, 5th Floor
Reception Presented by YouTube 5:00 PM - 6:00 PM   
Breakfast and Registration8:30 AM - 9:30 AM   
Opening Remarks9:30 AM - 9:40 AMJayde Powell BRB Stage, Main Floor
Unfiltered & Unstoppable: Bethenny Frankel on Building a Bold Personal Brand9:40 AM - 10:05 AMBethenny Frankel Zoë Ruderman BRB Stage, Main Floor
Meet Marketing’s Most Dynamic Duo: Connected TV and Social 10:05 AM - 10:30 AMKristen Navarro Annie Waskover BRB Stage, Main Floor
How Marriott Bonvoy's Partnerships Travel Farther on Social10:30 AM - 10:55 AMJordan Liverant Lucy Kemmitz Ana Oseguera BRB Stage, Main Floor
Blueprint to Success: The Creator Campaign That Sold Out Dremel in Store11:05 AM - 11:35 AMSara O'Brien Charlotte Smith Jon "JZ" Zasiebida TTYL Stage, 2nd Floor
Leveraging Influencers to Multiply Your ROI in 202511:15 AM - 11:45 AMBrittany Hennessy IMO Stage, 4th Floor
The New Power Brokers: Creators Redefining Platform Success11:25 AM - 11:55 AMNefatari Cooper Naturi Naughton-Lewis Neahle Jones IYKYK Stage, 5th Floor
Networking Break11:50 AM - 12:20 PM  BRB Stage, Main Floor
Lunch and Networking 12:20 PM - 1:20 PM   
Unlocking Brand Affinity Through Social-First Fan Engagement 1:25 PM - 1:35 PMRosina Shiliwala BRB Stage, Main Floor
Commerce Unleashed: Powered by Creators, Fueled by Data1:35 PM - 2:00 PMFrancesca Albo Leah Logan Sarah Vates Ryan Joe BRB Stage, Main Floor
The Art of Partnership: Crafting Meaningful Collaborations with Candace Marie2:00 PM - 2:10 PMCandace Marie Stewart BRB Stage, Main Floor
Meet the Sundial Media Group Team: The Power of Community – Building and Sustaining Digital Connection  2:20 PM - 2:45 PMKory Jarvis Cortni Spearman Leslie Vargas Bianca Brutus TTYL Stage, 2nd Floor
Social Commentary: Show Your Work: The Evolution of Sharing Your Process on Social With Imani Ellis2:25 PM - 2:50 PMImani Ellis IMO Stage, 4th Floor
How To Craft the Perfect Influencer Campaign2:30 PM - 2:55 PMNya-Gabriella Parchment IYKYK Stage, 5th Floor
Authenticity in the Age of AI2:55 PM - 3:05 PMMatan Cohen Grumi IMO Stage, 4th Floor
Meet the Team Powered by La Cultura: How Latin voices are shaping social media & brand authenticity3:00 PM - 3:25 PMMiguel Lopez Ixta Elizabeth Guevara Irsis Cabral Alejandra Salazaar TTYL Stage, 2nd Floor
Social Commentary: How AI is Shaping Social3:05 PM - 3:40 PMDanny Gardner Lisa Jammal Dino Jervic Cindy Lim Nicolle Lopez Will Lee

An ADWEEK Group Chat

IMO Stage, 4th Floor
How Women Are Redefining the Game With Betches Media 3:10 PM - 3:35 PMZoe Schubot Anna DeLucia Aleen Dreksler IYKYK Stage, 5th Floor
Dance Is the Internet’s First Language: How STEEZY Built a Global Movement3:15 PM - 3:45 PMConnor Lim Clay Boonthanakit Nick Kosir BRB Stage, Main Floor
Monetizing Beyond Platforms: Building a Brand That Lasts3:45 PM - 4:10 PMKim Bizu Deneka Dosant Kalen Allen Miranda Sanchez Francis Roberts BRB Stage, Main Floor
Danone's Influencer Marketing Playbook 4:10 PM - 4:35 PMLinda Bethea Eric Flinn Keith Bendes BRB Stage, Main Floor
Power & Presence: Kordell Beckham’s Rise Beyond the Screen4:35 PM - 5:00 PMKordell Beckham Audrey Kemp BRB Stage, Main Floor
Closing Remarks5:00 PM - 5:05 PM  BRB Stage, Main Floor
Reception Presented by Dash Social 5:00 PM - 6:00 PM   
ADWEEK Connect5:00 PM - 6:00 PM   
Breakfast and Registration8:30 AM - 9:30 AM   
Opening Remarks 9:30 AM - 9:40 AMBashel "The Zillennial" Lewis BRB Stage, Main Floor
Bringing the X Factor to Social9:40 AM - 10:10 AMAngela Zepeda Ryan Joe

 

 

BRB Stage, Main Floor
Get More From Your Social Strategy With YouTube10:10 AM - 10:35 AMEvelyn Ha Adam W Jen Mahajan BRB Stage, Main Floor
Off the Beaten App: Building Communities in Unexpected Places10:35 AM - 11:00 AMAdam Bauer Christina Loff Will Lee BRB Stage, Main Floor
Move Over TV. Social Shows are the New Must Watch11:00 AM - 11:30 AMJack Byrne Adam Faze Matthew Segal BRB Stage, Main Floor
Mic Check: Career, Culture and Collabs11:30 AM - 12:00 PMShan Rizwan

Interactive Networking Break

BRB Stage, Main Floor
Lunch and Networking 12:00 PM - 1:00 PM   
Main Character Energy: Sabrina Brier’s Breakout from Screen to Storytelling1:10 PM - 1:40 PMSabrina Brier Willa Bennett BRB Stage, Main Floor
How Brands Are Getting Social Right1:40 PM - 2:15 PMAmanda Mulligan Steven Vigilante Camille Zingoni Monica Khan BRB Stage, Main Floor
Bop or Flop with Bashel Lewis2:15 PM - 2:40 PMBashel "The Zillennial" Lewis

Interactive Networking Break

BRB Stage, Main Floor
Mastering Cultural Relevance: What Brands Can Learn from Overheard, MiddleClassFancy and the Biggest Creator Communities2:40 PM - 3:05 PMSam Graviet Bashel "The Zillennial" Lewis Justyna Gawlik BRB Stage, Main Floor
Maintaining Scientific Integrity in a Trend-Driven Social Landscape 3:05 PM - 3:30 PMKim Baskinger Sam McDougall BRB Stage, Main Floor
Closing Remarks 3:30 PM - 3:35 PM  BRB Stage, Main Floor
Reception3:35 PM - 4:35 PM