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AGENDA
Monday, May 12, 2025
Tuesday, May 13, 2025
Wednesday, May 14, 2025
Breakfast and Registration
8:30 AM - 9:30 AM
Opening Remarks
9:30 AM - 9:40 AM
BRB Stage, Main Floor
Stirring the Pot: How Babish Built a Media Empire, One Collab at a Time
9:40 AM - 10:05 AM
BRB Stage, Main Floor
Unlocking Social Growth: How Brands Are Winning With Creator-Led Strategies in 2025
10:05 AM - 10:30 AM
BRB Stage, Main Floor
From Passion to Profits: Visa’s Role in Fueling the Creator Economy
10:30 AM - 10:55 AM
BRB Stage, Main Floor
Scrolling for Gold: The Secret To Spotting Social Media Trends That Actually Matter
11:05 AM - 11:35 AM
TTYL Stage, 2nd Floor
Ground Control to Major Brand: Navigating Social Media Mayhem
11:15 AM - 11:45 AM
IMO Stage, 4th Floor
Influence Isn’t Enough: How AAA Turned Creators into a Performance Engine
11:25 AM - 11:55 AM
IYKYK Stage, 5th Floor
Reality Check: Trivia with Kwame Appiah
11:50 AM - 12:20 PM
Interactive Networking Break
BRB Stage, Main Floor
Lunch and Networking
12:20 PM - 1:20 PM
From Viral to Visionary: The Evolution of Amelia Dimoldenberg
1:25 PM - 1:50 PM
BRB Stage, Main Floor
From Creative to Conversion: Unlock Creator Marketing with Winning Strategy, Pairing & Amplification
1:50 PM - 2:15 PM
BRB Stage, Main Floor
Meet the Team: Reinventing an Icon - the Empire State Building
2:20 PM - 2:45 PM
TTYL Stage, 2nd Floor
Social Commentary: Creator Content Only Belongs on Social... Or Does It?
2:25 PM - 2:50 PM
IMO Stage, 4th Floor
How Hartbeat is Redefining Creator Collaborations: A Master Class in Co-Creating Entertainment With Brands
2:30 PM - 2:55 PM
IYKYK Stage, 5th Floor
Meet The Team: Get In The Mix With Spotify
3:00 PM - 3:25 PM
TTYL Stage, 2nd Floor
Social Commentary with Gallery Media Group: One Goal, Two Playbooks
3:05 PM - 3:30 PM
IMO Stage, 4th Floor
Don’t Call Us Rookies: How NIL Athletes and Drop Culture Helped Launch the #1 Bat in Baseball
3:10 PM - 3:35 PM
IYKYK Stage, 5th Floor
Networking Break: The B2B Creator Briefcase
3:15 PM - 3:45 PM
BRB Stage, Main Floor
Candid or Branded? With OOTD.com
3:45 PM - 3:55 PM
BRB Stage, Main Floor
Clout on the Clock: The Rise of the LinkedIn Influencer
3:55 PM - 4:20 PM
BRB Stage, Main Floor
Under the Desk News Live with V Spehar
4:20 PM - 4:30 PM
BRB Stage, Main Floor
Nutter Butter, Are You Ok? The Strategy Behind the Viral Question
4:30 PM - 4:55 PM
BRB Stage, Main Floor
Closing Remarks
4:55 PM - 5:00 PM
BRB Stage, Main Floor
ADWEEK Connect
5:00 PM - 6:00 PM
IYKYK Stage, 5th Floor
Reception Presented by YouTube
5:00 PM - 6:00 PM
Breakfast and Registration
8:30 AM - 9:30 AM
Opening Remarks
9:30 AM - 9:40 AM
BRB Stage, Main Floor
Unfiltered & Unstoppable: Bethenny Frankel on Building a Bold Personal Brand
9:40 AM - 10:05 AM
BRB Stage, Main Floor
Meet Marketing’s Most Dynamic Duo: Connected TV and Social
10:05 AM - 10:30 AM
BRB Stage, Main Floor
How Marriott Bonvoy's Partnerships Travel Farther on Social
10:30 AM - 10:55 AM
BRB Stage, Main Floor
Blueprint to Success: The Creator Campaign That Sold Out Dremel in Store
11:05 AM - 11:35 AM
TTYL Stage, 2nd Floor
Leveraging Influencers to Multiply Your ROI in 2025
11:15 AM - 11:45 AM
IMO Stage, 4th Floor
The New Power Brokers: Creators Redefining Platform Success
11:25 AM - 11:55 AM
IYKYK Stage, 5th Floor
Networking Break
11:50 AM - 12:20 PM
BRB Stage, Main Floor
Lunch and Networking
12:20 PM - 1:20 PM
Unlocking Brand Affinity Through Social-First Fan Engagement
1:25 PM - 1:35 PM
BRB Stage, Main Floor
Commerce Unleashed: Powered by Creators, Fueled by Data
1:35 PM - 2:00 PM
BRB Stage, Main Floor
The Art of Partnership: Crafting Meaningful Collaborations with Candace Marie
2:00 PM - 2:10 PM
BRB Stage, Main Floor
Meet the Sundial Media Group Team: The Power of Community – Building and Sustaining Digital Connection
2:20 PM - 2:45 PM
TTYL Stage, 2nd Floor
Social Commentary: Show Your Work: The Evolution of Sharing Your Process on Social With Imani Ellis
2:25 PM - 2:50 PM
IMO Stage, 4th Floor
How To Craft the Perfect Influencer Campaign
2:30 PM - 2:55 PM
IYKYK Stage, 5th Floor
Authenticity in the Age of AI
2:55 PM - 3:05 PM
IMO Stage, 4th Floor
Meet the Team Powered by La Cultura: How Latin voices are shaping social media & brand authenticity
3:00 PM - 3:25 PM
TTYL Stage, 2nd Floor
Social Commentary: How AI is Shaping Social
3:05 PM - 3:40 PM
An ADWEEK Group Chat
IMO Stage, 4th Floor
How Women Are Redefining the Game With Betches Media
3:10 PM - 3:35 PM
IYKYK Stage, 5th Floor
Dance Is the Internet’s First Language: How STEEZY Built a Global Movement
3:15 PM - 3:45 PM
BRB Stage, Main Floor
Monetizing Beyond Platforms: Building a Brand That Lasts
3:45 PM - 4:10 PM
BRB Stage, Main Floor
Danone's Influencer Marketing Playbook
4:10 PM - 4:35 PM
BRB Stage, Main Floor
Power & Presence: Kordell Beckham’s Rise Beyond the Screen
4:35 PM - 5:00 PM
BRB Stage, Main Floor
Closing Remarks
5:00 PM - 5:05 PM
BRB Stage, Main Floor
Reception Presented by Dash Social
5:00 PM - 6:00 PM
ADWEEK Connect
5:00 PM - 6:00 PM
Breakfast and Registration
8:30 AM - 9:30 AM
Opening Remarks
9:30 AM - 9:40 AM
BRB Stage, Main Floor
Bringing the X Factor to Social
9:40 AM - 10:10 AM
BRB Stage, Main Floor
Get More From Your Social Strategy With YouTube
10:10 AM - 10:35 AM
BRB Stage, Main Floor
Off the Beaten App: Building Communities in Unexpected Places
10:35 AM - 11:00 AM
BRB Stage, Main Floor
Move Over TV. Social Shows are the New Must Watch
11:00 AM - 11:30 AM
BRB Stage, Main Floor
Mic Check: Career, Culture and Collabs
11:30 AM - 12:00 PM
Interactive Networking Break
BRB Stage, Main Floor
Lunch and Networking
12:00 PM - 1:00 PM
Main Character Energy: Sabrina Brier’s Breakout from Screen to Storytelling
1:10 PM - 1:40 PM
BRB Stage, Main Floor
How Brands Are Getting Social Right
1:40 PM - 2:15 PM
BRB Stage, Main Floor
Bop or Flop with Bashel Lewis
2:15 PM - 2:40 PM
Interactive Networking Break
BRB Stage, Main Floor
Mastering Cultural Relevance: What Brands Can Learn from Overheard, MiddleClassFancy and the Biggest Creator Communities
2:40 PM - 3:05 PM
BRB Stage, Main Floor
Maintaining Scientific Integrity in a Trend-Driven Social Landscape
3:05 PM - 3:30 PM
BRB Stage, Main Floor
Closing Remarks
3:30 PM - 3:35 PM
BRB Stage, Main Floor
Reception
3:35 PM - 4:35 PM