What happens when a wildly unfiltered internet format meets the business engine powering today’s creator economy? Join ADWEEK in conversation with Subway Takes creator Kareem Rahma and Reza Izad, Co-founder and Co-CEO at Underscore Talent, as they explore how a simple, opinionated concept became a cultural phenomenon. From viral hot takes recorded underground to new creator-led ventures and partnerships with major brands, Rahma has transformed spontaneous content into a platform that resonates far beyond the subway car. They’ll explore what makes digital storytelling resonate, how creators rely on their instincts to spark memorable creative, and how smart collaborations turn influence and inspiration into real business impact.