At SMW, every creator and brand is chasing the same thing: engagement. But what happens when the metrics say you’re winning and the audience is telling a different story? In this session, we’ll go inside Manscaped’s social feeds at the moment their bold, boundary‑pushing “ball jokes” era was still crushing it on paper—high comments, big shares—while the team started sensing it was time to evolve. As the brand shifted into its “Send Face Pics Instead” platform, Cultural AI from Clamor validated what they were already seeing: the numbers alone weren’t telling the full story, and the voice needed to move from shock value to a more self‑assured, confident masculinity.

We’ll break down how Clamor read the culture beneath the numbers, surfacing the comments that really mattered, to help Manscaped make the pivot without losing its edge—trading cheap laughs for a smarter, more expansive take on the brand. Learn how to spot engagement traps before they blow up, use AI to validate creative instincts instead of flattening them, and keep their brand sharp in the algorithm while staying aligned with the communities that make them matter.