Jori Evans is the Director of Social Media at MANSCAPED, where she uses organic social as both a creative testing ground and an early signal system for audience behavior. Over her 17+ year career, she has helped shape social strategy for brands including Pepsi, Slim Jim, Amazon Music, Taco Bell, and Groupon. She excels at translating real-time cultural insights into actionable strategies that drive creative direction, audience growth, and meaningful engagement.