Social media has never been bigger - or more diverse. We have seen sports collide with fashion, music, comedy and memes, becoming a true epicenter of pop culture. The conversation is now in the hands of creators and the fans are right alongside them. In this session, moderator Matt Higgins, Head of Strategy at Blue Hour Studios, sits down with Omar Raja, Digital & Social Commentator from ESPN, to break down how ESPN Creator Network is getting authentic voices inside marquee sporting moments, the ascension of fan engagement through creators, and what this signals for the future of sports content. If you’re looking for a front-row seat to where culture, sports, and the creator economy collide—this is your game.