Matt Higgins
Head of Strategy
Blue Hour Studios
Matt Higgins is a social-first strategist who helps brands break through feeds to earn relevance, outsized attention, and real business impact. As a marketing–strategist hybrid, he brings a distinct view at the intersection of creative strategy, social behavior, community insights, and integrated planning.
Before Blue Hour, Matt held roles at Discovery Channel and WPP, and most recently led brand marketing and social for Lyft’s urban solutions business. He’s led work for brands including ESPN, TED, Meta, ADT, Dell, SharkNinja, Pfizer, Reebok, and Google. His work has been recognized with multiple Webby, Shorty, and Digiday awards.
In 2021, he introduced “social subcultures” to describe the shift from broad social media to more niche, interest-driven communities. His research and perspectives on social subcultures, Alpha-Millennial families, and the creator economy have been featured in Forbes, Dazed, Ad Age, Morning Brew, and FutureParty. On the side, he guest lectures on marketing, social, and brand strategy and has advised Techstars startups in New York and Paris. Matt lives in Philadelphia with his wife and daughter.
Before Blue Hour, Matt held roles at Discovery Channel and WPP, and most recently led brand marketing and social for Lyft’s urban solutions business. He’s led work for brands including ESPN, TED, Meta, ADT, Dell, SharkNinja, Pfizer, Reebok, and Google. His work has been recognized with multiple Webby, Shorty, and Digiday awards.
In 2021, he introduced “social subcultures” to describe the shift from broad social media to more niche, interest-driven communities. His research and perspectives on social subcultures, Alpha-Millennial families, and the creator economy have been featured in Forbes, Dazed, Ad Age, Morning Brew, and FutureParty. On the side, he guest lectures on marketing, social, and brand strategy and has advised Techstars startups in New York and Paris. Matt lives in Philadelphia with his wife and daughter.