Social Media Week New York (#SMWNYC) is a worldwide event that brings together global leaders, social media practitioners and digital marketers for a multi-day virtual event that serves as the central meeting point for the entire social media marketing industry.

 

Participate in main stage talks, panel debates, fireside conversations, a track of academy classes,
product demos, networking events and much more.

PassOptions

Interested in Group Packages? Email us here!

Standard

$299

Unlimited live and on-demand access to all days of Main Stage sessions during SMWNYC

Register

Premium

$499

Unlimited live and on-demand access to all days of Main Stage sessions during SMWNYC

Unlimited live and on-demand access to all days of Academy sessions during SMWNYC

1-year digital subscription to Adweek+ ($349 value) includes access to SMW+
*valid for news subscribers only.

Access to SMW Community Meetups and Networking Events, Invite to join exclusive SMW Community group

Register

All-Inclusive

$899

Unlimited live and on-demand access to all days of Main Stage sessions during SMWNYC

Unlimited live and on-demand access to all days of Academy sessions during SMWNYC

1-year digital subscription to Adweek+ ($349 value) includes access to SMW+
*valid for new subscribers only.

Access to SMW Community Meetups and Networking Events, Invite to join exclusive SMW Community group

In addition to Premium Access to SMWNYC 2021, All-inclusive Passholders will receive Premium Pass access to SMW Los Angeles 2021 (June 29 - July 1).

In addition to Premium Access to SMWNYC 2021, All-inclusive Passholders will receive Premium Pass access to SMW London 2021 (Nov 2- 4).

Register
Raashi Rosenberger

The brilliant team at SMW have created a conference experience that is innovative and relevant for marketers across categories. As both a speaker and attendee, I have been impressed with the high caliber of content, professional team, and exciting list of participants.

Raashi Rosenberger Executive Brand Director, Next Insurance

With LeadersFrom

Snapchat
Google
Publicis Groupe
Facebook
Lego
Red Antler
Vice Media Group
TikTok
Mastercard
ThatLot
Amazon
Nestle

FeaturedSpeakers

Eric Toda
Eric Toda
Global Head of Social Marketing
Facebook
Helen Lawrence
Helen Lawrence
Global Head of Culture and Community
WhatsApp
Rishad Tobaccowala
Rishad Tobaccowala
Former Chief Growth Officer
Publicis
Katie Puris
Katie Puris
Managing Director of Global Business Marketing
TikTok
Jeremi Gorman
Jeremi Gorman
Chief Business Officer
Snap Inc.
Tom Keiser
Tom Keiser
Chief Executive Officer
Hootsuite
Orchid Bertelsen
Orchid Bertelsen
Head of Digital Strategy & Innovation
Nestlé
Jay Sethi
Jay Sethi
Chief Marketing Officer, Diageo Beer Company, & SVP, NA Convenience Category Leader
Diageo
Alphonzo Terrell
Alphonzo Terrell
Global Head of Social and Editorial
Twitter
Nadja Bellan-White
Nadja Bellan-White
Global CMO
Vice Media Group
James Gregson
James Gregson
Creative Director
LEGO
Tatiana Urriaga
Tatiana Urriaga
Senior Manager, Brand Marketing
Peloton

2021 Global ThemeREINVENTION

Reimagining Social Media Marketing for a Better Tomorrow



SMW 2021 Global Theme

ABCDE FRAMEWORK FOR REINVENTION

Based on Rishad Tobaccowala's The ABCDE of Marketing Re-Invented framework



Audiences

Who we are marketing to, how do we find them and how has their mindset shifted? How can we think about people and not consumers?

Brand

Brands continue to be important but the way they are built is changing greatly and our relationship to them is complicated. How should experience and purpose play into brand strategy?

Content

Has always been a key to marketing but there is much more of it, there are new ways to make it, faster and cheaper, so how do we cut through the noise?

Data

Data is key to the future of marketing, but very few companies will find a competitive edge in how they use it. How do we focus on quality v.s. quantity?

Enterprise

A progressive company is one where information and decision making is transparent, and leaders are accountable.

Joe Wadlington

As a speaker at Social Media Week 2020 and someone in the first class of shows for SMW+, I can say I haven't worked with a better conference team. They have the perfect balance of hustle and flexibility that is vital to producing events in this ever-changing landscape.

Joe Wadlington Global Creative Lead, Twitter

2021Agenda


MAIN STAGE SESSIONS

Enjoy and learn from some of the greatest minds in digital marketing on our Main Stage each day from 11AM-2PM ET. These speakers will explore the role of social media marketing as it relates to brands, content, consumers, data and enterprise.

ACADEMIES

Academy classes are designed to enhance your marketing skillsets and advance your career. Beginning each day during #SMWNYC at 2:30pm ET, they are for Premium Passholders only, and pre-registration is required. Audience engagement is encouraged, so come prepared with questions!

WORLDWIDE

Travel with Adweek and SMW to APAC, LATAM, and EMEA! SMW Worldwide will host sessions throughout the week with leading executives from local and global brands to discuss the new world order and accelerating the marketing industry.

MEETUPS

Join your like-minded peers for intimate open discussions focused on top-of-mind industry challenges and trends. Two meetups will take place each day during #SMWNYC at 2:15pm ET. For Premium passholders only, pre-registration is required.

ROAD TO CMO DAY

Road to CMO Day on Friday, May 7th is a one-day series taking an in-depth look at the changing role of the CMO. Marketing leaders who have successfully navigated the journey will offer inspiration and tangible career advice.

CREATOR VISIONARY AWARDS

The Adweek Creator Visionary Awards celebrates Creators who are contributing to a renaissance in creativity and bringing joy and positivity to the world. Join us for a live awards show on May 6th, 6PM ET for presentations, music performances, prize giveaways, special guests and a chance to win your limited edition NFT. Register for FREE here

View Agenda

DOWNLOAD PDF AGENDA

Orchid Bertelsen

Social Media Week sets the agenda when it comes to trends and best practices in social media marketing. I've had the pleasure of speaking numerous times and the audience engagement and quality of conversations have always been extremely high. Under Adweek ownership, I am especially excited to see how they continue to serve the broader marketing eco-system in the future.

Orchid Bertelsen Head of Digital Innovation, Nestlé USA

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