2021Agenda

Stay tuned for new sessions to be released periodically leading up to the event.


11:00 AM - 11:10 AM
Main Stage

Welcoming remarks and an overview of the event.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels
12:00 PM - 12:20 PM
Main Stage

We live today in a date driven age with many marketing functions being augmented and often replaced by algorithms and automation. As talent works with machines rather than against machines or without machines how can you best grow your company and yourself?

One approach is by building and practicing the 4P's: Perspective. Provocation, Point of View, and Plan of Action. In this session, join Rishad Tobaccowala as he shares why this approach can help you thrive in a Re-invented age of marketing with examples and actionable takeaways.

Featuring

Rishad Tobaccowala, Former Chief Growth Officer, Publicis

Rishad Tobaccowala
12:50 PM - 1:10 PM
Main Stage

Over the last decade, we’ve watched an explosion of new brands disrupt category after category and take over our social feeds. Casper changed our relationship with our mattress, Sweetgreen changed how we eat lunch, Airbnb changed the way we travel. These beloved companies ushered forth a reimagining of the brand-consumer relationship on social media, and have also paved the way for further disruption, along with further category crowding. With competition getting fiercer and fiercer, it’s safe to say that we’ve reached a point where it’s no longer enough to have a great idea, or a better price, or faster shipping, or a massive social following. The difference in success boils down to brand. 

In this session about the future of brand building, Emily Heyward, Co-Founder and Chief Brand Officer of Red Antler, will cover the new standard that’s been set by these early disrupters, and the principles that any new brand or legacy retailer must live by in order to have impact online and build a brand people love from day one. 

Attend this session and learn:

  • What key forces and consumer dynamics are behind today’s hyper competitive marketing landscape
  • How to think about brand, and the role it plays in driving social media strategy
  • The modern-day brand building principles that create obsession

Featuring

Emily Heyward, Co-Founder and Chief Brand Officer, Red Antler

Emily Heyward
1:15 PM - 1:35 PM
Main Stage

Social media has given brands the ability to reach their consumers almost anywhere in the world. While that, at first glance, might make social seem like the golden goose, many are realizing that trying to be everywhere and reach everyone can negatively impact their performance. With finite resources, brands risk spreading themselves too thin in an attempt to be omnipresent. To address this, more and more brands are working to identify and focus on the areas with the greatest opportunity for growth, both on and off social media. Consequently, many brands are closing and consolidating many of their profiles, making a conscious choice of where not to be and not to focus. 

Tune in to this session to hear Casper Vahlgren, Senior Strategist at Falcon.io, outline how selectiveness and prioritization should be key components of the strategic process for any brand and the impact this can have on their social media ecosystem and tactics. 

Attend this session to learn:
- The market principles that make prioritization essential on social media
- How and why global brands are consolidating their social media channels
- Methods and frameworks for benchmarking, analyzing and identifying opportunities for growth on social media - and lack thereof

Featuring

Casper Vahlgren, Senior Strategist, Falcon.io

Casper Vahlgren
1:40 PM - 2:00 PM
Main Stage

Clubhouse is the most buzzworthy of the social audio platforms, with Twitter and Facebook creating their own versions, but what exactly has boosted the rise of social audio? Join Kat Cole, Former Chief Operating Officer and President of FOCUS Brands and Orchid Bertelsen, Head of Digital Strategy and Innovation at Nestlé USA as they discuss social audio's place in society, how it's paved the way for a new type of creator and whether it's a good place for brands to play.

Attend this session and learn:

  • Social audio is giving voice to a new type of creator
  • Social audio is changing the way we communicate, collaborate and build communities
  • Social audio is a tough space for brands to play today

Featuring

Orchid Bertelsen, Head of Digital Strategy and Innovation, Nestlé USA
Kat Cole, Former Chief Operating Officer and President, FOCUS Brands

Orchid Bertelsen Kat Cole
2:00 PM - 2:05 PM
Main Stage

Thank you for joining us!

2:15 PM - 2:45 PM
Meetups

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Meetups

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

3:30 PM - 4:00 PM
Academy

* Open to Premium and All-Inclusive Pass holders

Since the pandemic drove many businesses online, retailers have been searching for unique ways to activate in new digital spheres while directly connecting with their core consumer group. Through exclusive creator partnerships, engaging video elements and limited-time product drops, livestream shopping ticks each of these boxes. Over the past couple of years, livestream shopping has seen a boom in China, grossing over $100B+ a year and presenting a new selling touchpoint for e-tailers. However, the immensely profitable industry has eluded North America until recently.

In the session, NTWRK President Moksha Fitzgibbons dives deeper into the opportunities that livestream shopping provides today’s e-commerce and marketing industries. Learn why shopping and social media giants alike are turning to livestream shopping to create new opportunities in retail and marketing.

Attend this session and learn:

  • Where livestream shopping is heading next and how marketers can capitalize on it
  • What the future of e-commerce looks like and how livestream shopping fits in
  • Why livestream shopping is such a powerful e-commerce tool, and how to leverage consumer trends to deliver a successful, digitally-driven business model

Featuring

Moksha Fitzgibbons, President, NTWRK

Moksha Fitzgibbons
4:00 PM - 4:30 PM
Academy

* Open to Premium and All-Inclusive Pass holders

The newest and most unlikely trend to emerge in 2020 was the public audio group chat funtionality made popular by the Club House app and Twitter via the new @Spaces feature.  Did the pandemic suddenly give us all time to talk again? Ken Gibbs, Head of Social for Prime Video’s Action, Thriller and Horror titles breaks down why we’re all so excited about using our phones … to talk!

Attend this session and learn: 

  • What makes live audio different
  • How to make live audio work for you
  • How the space might evolve this year

Featuring

Ken Gibbs, Head of Series Social, Amazon

Ken Gibbs
Academy

* Open to Premium and All-Inclusive Pass holders

When data first took hold of the marketing world, CMO’s and CEO’s collectively obsessed about dashboards and statistics — treating KPI’s like collectibles. The numbers made us feel smart. Big data overwhelmed us and it underwhelmed us. It’s cumbersome and mostly, uninspiring. Data needs to get its sexy back. In this Academy session, Holland Martini and Maria Vorovich of GoodQues explores the reinvention of data from stodgy to fun. We believe data mining is an adventure and we will make our case using Arthur Conan Doyle’s Sherlock Holmes as the creative wrapper to tell our story and teach the academy. 

Featuring

Holland Martini, Chief Insights Officer, GoodQues
Maria Vorovich, Chief Strategy Officer, GoodQues

Holland Martini Maria Vorovich
11:00 AM - 11:10 AM
Main Stage

Welcoming remarks and an overview of the event.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

Toby Daniels
11:10 AM - 11:30 AM
Main Stage

Social Media's meteoric rise has disrupted our democracies, our economies and our public health. The Capital Riot and GameStock's stock price bubble are recent examples, but there are new disruptions nearly every week. For marketers and business leaders alike, understanding how social media works to change opinions, behaviors and business outcomes is now essential to competitive advantage.

Join Sinan Aral, Director of the MIT Initiative on the Digital Economy and author of "The Hype Machine," as he gets under the hood of social media to describe the cutting edge science of how it works to create engagement, insight and action.

Attend this session and learn:

  • The neuroscience behind how social media changes our beliefs, behaviors and perceptions
  • How to rigorously measure ROI to maximize the impact of social media and digital marketing
  • How to optimize an Integrated Digital Marketing (IDM) program to maximize returns and engagement

Featuring

Sinan Aral, Director, MIT Initiative on the Digital Economy

Sinan Aral
12:00 PM - 12:20 PM
Main Stage

TikTok, the most downloaded app of 2020, introduced a global community of creators who have captured the hearts of a worldwide audience through dancing, singing, challenges, and more. Fast forward to this year, the app is on track to surpass 1.2 billion active users and shows no signs of slowing down any time soon. 

In this session, join Nick Tran, Global Head of Marketing as he explores the platform's position at the intersection of technology and culture, how he positions the TikTok brand and his approach to amplifying it across various channels, and why TikTok’s rise in entertainment is just the beginning of a long-term journey. 

Featuring

Nick Tran, Global Head of Marketing, TikTok

Nick Tran
12:50 PM - 1:10 PM
Main Stage

Media continues to be one of the more dynamic and fluid industries, as companies seek to deliver new experiences, find new revenue sources, and reinvent traditional business models to meet evolving trends and behaviors. With the future still uncertain, success will boil down to reinvention of campaigns and portfolios to cut through the noise and remain relevant amongst key audiences.

In this session, hear from Nadja Bellan-White, Global Chief Marketing Officer at VICE Media, as she shares her insights stemming from her career of more than 25 years in integrated marketing and communications to transform brands. 

Attend this session and learn:

  • How to build meaningful, long-lasting connections and engagement as a media brand in a disjointed, uncertain world
  • What the future holds for media brands and how marketers can prepare
  • How to navigate social media’s evolving role in the news cycle and modern journalism as an integrated and fundamentally important part of how content is created and consumed

Featuring

Nadja Bellan-White, Global Chief Marketing Officer, VICE Media

Nadja Bellan-White
1:40 PM - 2:00 PM
Main Stage

The ingredients of an iconic brand identity are diverse and extensive. The last year, however, has underscored several key elements of brands that achieve this status and play a leading role in driving cultural conversations: they tap into the values of society, they’re consistent, powerful, and easy-to-recognize, and they remain true to customers and themselves even in periods of significant transformation.

Join Jay Sethi, CMO, Diageo Beer Co. and SVP, North America Convenience Category Leader at Diageo, and Raashi Rosenberger, Executive Brand Director at Next Insurance, in a fireside chat where they'll discuss the role of heritage brands on culture, offer their perspectives on the importance of brand transformation, and why it is critical for every marketer in a given organization to embrace inclusive marketing.

Featuring

Raashi Rosenberger, Executive Brand Director, Next Insurance
Jay Sethi, CMO, Diageo Beer Co. and SVP, North America Convenience Category Leader, Diageo

Raashi Rosenberger Jay Sethi
2:00 PM - 2:05 PM
Main Stage

Thank you for joining us!

2:15 PM - 2:45 PM
Meetups

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Meetups

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

2:30 PM - 2:55 PM
Academy

* Open to Premium and All-Inclusive Pass holders

2020 changed everything. From COVID to Black Lives Matter to the unprecedented frequency of the word "unprecedented", it was a year that rebooted how we do things, not least social media. David Levin and David Schneider, founders of top UK social agency That Lot, return to SMW to discuss post-2020 social creative: from supercharged Community Management and the rise of social dialogue, to brand activism, to TikTok-isation, remix culture and the return of organic. Warning: may contain tips and insights.
 
Attend this session and learn:

  • How social has changed and what that means for brands and businesses
  • Techniques for successful creative in the new social landscape
  • Where social creative is heading next

Featuring

David Schneider, Creative Director, That Lot
David Levin, Creative Director, That Lot

David Levin David Schneider
4:00 PM - 4:30 PM
Academy

* Open to Premium and All-Inclusive Pass holders

With digital channels in a constant state of flux – with the rise of new platforms like TikTok and new communities like Clubhouse the digital world can become overwhelming FAST! 
 
In this session James Gregson, Digital Creative Director for LEGO, will take you through how he stays creatively curious, the sources of his creative inspiration and how he goes about gaining inspiration for all areas of the web…at all hours of the day…and night.

Attend this session and learn:

  • How to gain inspiration for everything, everywhere
  • How to organize those thoughts and inspirations so they are not lost and can be actioned
  • How to stay curious…trying to maintain curiosity in the world of COVID

Featuring

James Gregson, Digital Creative Director, LEGO

James Gregson
Academy

* Open to Premium and All-Inclusive Pass holders

Speed and relevance are a key component of how brands interact with customers in a crowded space. Flexibility from teams and the need to understand what is happening in the world and how it's impacting your brand have become a necessity for brands big and small who are now expected to deliver on more encompassing solutions to societal issues.
 
Join Santi Pochat, Head of the Social Lab at Google who will outline the mental models and strategies needed to listen effectively from Social out, craft strategies that are flexible from that while adapting to real time change.
 
Attend this session and learn:

  • How to leverage Social information for signals not answers
  • How to build flexible strategies from Social out to other channels
  • How to leverage insights on a short and long time horizons

Featuring

Santi Pochat, Head of Social Lab, Google

Santi Pochat
11:00 AM - 11:10 AM
Main Stage

Welcoming remarks and an overview of the event.

Featuring

Toby Daniels, Chief Innovation Officer, Adweek

11:10 AM - 11:30 AM
Main Stage

Marketing today is at the brink of unprecedented disruption. An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside-down. Facing an existential crisis, the industry has already seen many CMO roles eliminated and the practice itself fragmented. Marketing must now be completely reimagined and reinvented for the immediate future. 

Join Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard as he discusses this new approach to marketing that will reestablish its relevance and impact, putting its practice back in the driver’s seat to lead brand equity, business growth, and a competitive edge.

Featuring

Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard

Raja Rajamannar
12:00 PM - 12:20 PM
Main Stage

Vomiting rainbows are so 2016. The augmented reality revolution is here and it's transforming marketing. Guided by Snap’s Chief Business Officer Jeremi Gorman, explore the inspiring, immersive world of AR, from the voices of experts. Experience a 360-degree view of the opportunity, the technology, the business, and the big future ahead.  

Attend this session and learn: 

  • The global shifts making way for a world of immersive, digital experiences
  • How to prime the industry for revolution
  • The science: The technology backbone of AR
  • The art: Designing AR experiences
  • The business: How to leverage AR as a marketer

Featuring

Jeremi Gorman, Chief Business Officer, Snap

Jeremi Gorman
1:00 PM - 1:25 PM
Main Stage

The creator economy went mainstream in 2020, with more than 50 million people now considered “creators.” With profound YOY growth, an expanding geographic footprint, and new product offerings and business lines planned on the immediate horizon, Cameo -- the leading marketplace connecting fans directly with their favorite pop culture personalities -- is positioning itself at the center of this long term trend. In 2020 alone, the company fulfilled more than 1.3M magical moments, proving its longstanding theory that the future of creator monetization should be measured in minutes…and that the engine propelling it runs on joy and personalized connection. 

Join Cameo’s Chief Executive Officer, Steven Galanis, in a fireside chat about Cameo’s unique path forward, the economics of its model, and its differentiated approach to creating the most personalized and authentic fan connections on earth. 

Attend this session and learn:

  • How celebrity access and content co-creation is changing the fabric of the creator economy
  • How Cameo fits into entertainers’ business and brand strategy
  • How personalization scales on Cameo
  • How minutes on Cameo translate to long-term value

Featuring

Steven Galanis, Chief Executive Officer, Cameo

Steven Galanis
2:00 PM - 2:05 PM
Main Stage

Thank you for joining us!

2:15 PM - 2:45 PM
Meetups

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

Meetups

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

2:30 PM - 3:00 PM
Academy

* Open to Premium and All-Inclusive Pass holders

We are all starting to recognize that AR and VR will be the future of computing. How can we ensure that the mixed reality future is a bright and soulful one?  And what can we do in the near future to creative nourishing augmented/virtual experiences in this unprecedented world?
 
Join Instagram's Global Creative Lead of Augmented Reality Elizabeth Valleau for a deep dive on what's new, what's next and most importantly, what's needed to ensure an empathetic and values-driven future in mixed reality.
 
Attend this session and learn:

  • New and upcoming tech in AR / VR
  • A discussion of values and ethics in an "always on" augmented world
  • Examples of work that deliver business and consumer value with an empathetic mindset

Featuring

Elizabeth Valleau, Global Creative Lead of Augmented Reality, Facebook

Elizabeth Valleau
Academy

* Open to Premium and All-Inclusive Pass holders

2020 was unprecedented and many industries saw the impact of a once in a century Pandemic. Whatever happens next, marketers will need to remain just as adaptable and agile. In this session, Tatiana Urriaga will discuss ways to comfortably navigate change, by staying curious in your craft, actively listening to your consumers, and trusting your teammates - with some real life takeaways from her time as a Senior Product Marketing Manager at Peloton.

Attend this session and learn: 

  • How Peloton’s core values empower teams to navigate change
  • How content, creative and media working together are critical to success
  • Why digital marketing is critical to staying nimble when your company is growing quickly

Featuring

Tatiana Urriaga, Senior Product Marketing Manager, Peloton Interactive

Tatiana Urriaga
6:00 PM - 7:30 PM
Main Stage

From a mere $1.7 billion in 2016, influencer marketing grew to an estimated $9.7 billion industry in 2020. This number is expected to jump to $13.8 billion this year. Much like the cultural, scientific, and intellectual explosion during the European Renaissance, the creative Renaissance we’re experiencing today is quickly reshaping how we see the world, how we interact with each other, and how we can bring joy and positivity into people’s lives.

Join us for the first annual Creator Visionary Awards where we will honor not just the Creators themselves, but the marketing professionals and practitioners who play instrumental roles in support of the creator movement and will continue Adweek’s long tradition of recognizing the remarkable work shaping our culture.

11:00 AM - 2:00 PM
Main Stage

The role of CMO is dynamic and exciting, but requires agility, great dedication and passion to get there. Social Media Week’s inaugural “Road to CMO Day,” is a series of programming that will take an in-depth look at the changing role of the CMO and offer inspiration and tangible career advice from senior marketing and social media leaders who successfully navigated the journey. Attendees will gain actionable tips and find inspiration to guide them on their marketing career paths to executive leadership.

Sessions and more details to be announced soon.

Register before midnight on April 2nd and save 20%