Welcoming remarks and an overview of the event.

Social Media's meteoric rise has disrupted our democracies, our economies and our public health. The Capital Riot and GameStock's stock price bubble are recent examples, but there are new disruptions nearly every week. For marketers and business leaders alike, understanding how social media works to change opinions, behaviors and business outcomes is now essential to competitive advantage.

Join Sinan Aral, Director of the MIT Initiative on the Digital Economy and author of "The Hype Machine," as he gets under the hood of social media to describe the cutting edge science of how it works to create engagement, insight and action.

Attend this session and learn:

• The neuroscience behind how social media changes our beliefs, behaviors and perceptions
• How to rigorously measure ROI to maximize the impact of social media and digital marketing
• How to optimize an Integrated Digital Marketing (IDM) program to maximize returns and engagement

TikTok, the most downloaded app of 2020, introduced a global community of creators who have captured the hearts of a worldwide audience through dancing, singing, challenges, and more. Fast forward to this year, the app is on track to surpass 1.2 billion active users and shows no signs of slowing down any time soon. 

In this session, join Nick Tran, Global Head of Marketing as he explores the platform's position at the intersection of technology and culture, how he positions the TikTok brand and his approach to amplifying it across various channels, and why TikTok’s rise in entertainment is just the beginning of a long-term journey. 

Media continues to be one of the more dynamic and fluid industries, as companies seek to deliver new experiences, find new revenue sources, and reinvent traditional business models to meet evolving trends and behaviors. With the future still uncertain, success will boil down to reinvention of campaigns and portfolios to cut through the noise and remain relevant amongst key audiences.

In this session, hear from Nadja Bellan-White, Global Chief Marketing Officer at VICE Media, as she shares her insights stemming from her career of more than 25 years in integrated marketing and communications to transform brands. 

Attend this session and learn:

• How to build meaningful, long-lasting connections and engagement as a media brand in a disjointed, uncertain world
• What the future holds for media brands and how marketers can prepare
• How to navigate social media’s evolving role in the news cycle and modern journalism as an integrated and fundamentally important part of how content is created and consumed

The ingredients of an iconic brand identity are diverse and extensive. The last year, however, has underscored several key elements of brands that achieve this status and play a leading role in driving cultural conversations: they tap into the values of society, they’re consistent, powerful, and easy-to-recognize, and they remain true to customers and themselves even in periods of significant transformation.

Join Jay Sethi, CMO, Diageo Beer Co. and SVP, North America Convenience Category Leader at Diageo, and Raashi Rosenberger, Executive Brand Director at Next Insurance, in a fireside chat where they'll discuss the role of heritage brands on culture, offer their perspectives on the importance of brand transformation, and why it is critical for every marketer in a given organization to embrace inclusive marketing.

Thank you for joining us!

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

* Open to Premium and All-Inclusive Pass holders

2020 changed everything. From COVID to Black Lives Matter to the unprecedented frequency of the word "unprecedented", it was a year that rebooted how we do things, not least social media. David Levin and David Schneider, founders of top UK social agency That Lot, return to SMW to discuss post-2020 social creative: from supercharged Community Management and the rise of social dialogue, to brand activism, to TikTok-isation, remix culture and the return of organic. Warning: may contain tips and insights.
 
Attend this session and learn:

• How social has changed and what that means for brands and businesses
• Techniques for successful creative in the new social landscape
• Where social creative is heading next

* Open to Premium and All-Inclusive Pass holders

With digital channels in a constant state of flux – with the rise of new platforms like TikTok and new communities like Clubhouse the digital world can become overwhelming FAST! 
 
In this session James Gregson, Digital Creative Director for LEGO, will take you through how he stays creatively curious, the sources of his creative inspiration and how he goes about gaining inspiration for all areas of the web…at all hours of the day…and night.

Attend this session and learn:

• How to gain inspiration for everything, everywhere
• How to organize those thoughts and inspirations so they are not lost and can be actioned
• How to stay curious…trying to maintain curiosity in the world of COVID

* Open to Premium and All-Inclusive Pass holders

Speed and relevance are a key component of how brands interact with customers in a crowded space. Flexibility from teams and the need to understand what is happening in the world and how it's impacting your brand have become a necessity for brands big and small who are now expected to deliver on more encompassing solutions to societal issues.
 
Join Santi Pochat, Head of the Social Lab at Google who will outline the mental models and strategies needed to listen effectively from Social out, craft strategies that are flexible from that while adapting to real time change.
 
Attend this session and learn:

• How to leverage Social information for signals not answers
• How to build flexible strategies from Social out to other channels
• How to leverage insights on a short and long time horizons

Welcoming remarks and an overview of the event.

Marketing today is at the brink of unprecedented disruption. An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside-down. Facing an existential crisis, the industry has already seen many CMO roles eliminated and the practice itself fragmented. Marketing must now be completely reimagined and reinvented for the immediate future. 

Join Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard as he discusses this new approach to marketing that will reestablish its relevance and impact, putting its practice back in the driver’s seat to lead brand equity, business growth, and a competitive edge.

Vomiting rainbows are so 2016. The augmented reality revolution is here and it's transforming marketing. Guided by Snap’s Chief Business Officer Jeremi Gorman, explore the inspiring, immersive world of AR, from the voices of experts. Experience a 360-degree view of the opportunity, the technology, the business, and the big future ahead.  

Attend this session and learn: 

• The global shifts making way for a world of immersive, digital experiences
• How to prime the industry for revolution
• The science: The technology backbone of AR
• The art: Designing AR experiences
• The business: How to leverage AR as a marketer

The creator economy went mainstream in 2020, with more than 50 million people now considered “creators.” With profound YOY growth, an expanding geographic footprint, and new product offerings and business lines planned on the immediate horizon, Cameo -- the leading marketplace connecting fans directly with their favorite pop culture personalities -- is positioning itself at the center of this long term trend. In 2020 alone, the company fulfilled more than 1.3M magical moments, proving its longstanding theory that the future of creator monetization should be measured in minutes…and that the engine propelling it runs on joy and personalized connection. 

Join Cameo’s Chief Executive Officer, Steven Galanis, in a fireside chat about Cameo’s unique path forward, the economics of its model, and its differentiated approach to creating the most personalized and authentic fan connections on earth. 

Attend this session and learn:

• How celebrity access and content co-creation is changing the fabric of the creator economy
• How Cameo fits into entertainers’ business and brand strategy
• How personalization scales on Cameo
• How minutes on Cameo translate to long-term value

Thank you for joining us!

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

*Open to Premium and All-Inclusive Pass holders

Join Adweek executives and like-minded peers for intimate open discussions focused on top of mind industry challenges and trends.

* Open to Premium and All-Inclusive Pass holders

We are all starting to recognize that AR and VR will be the future of computing. How can we ensure that the mixed reality future is a bright and soulful one?  And what can we do in the near future to creative nourishing augmented/virtual experiences in this unprecedented world?
 
Join Instagram's Global Creative Lead of Augmented Reality Elizabeth Valleau for a deep dive on what's new, what's next and most importantly, what's needed to ensure an empathetic and values-driven future in mixed reality.
 
Attend this session and learn:

• New and upcoming tech in AR / VR
• A discussion of values and ethics in an "always on" augmented world
• Examples of work that deliver business and consumer value with an empathetic mindset

* Open to Premium and All-Inclusive Pass holders

2020 was unprecedented and many industries saw the impact of a once in a century Pandemic. Whatever happens next, marketers will need to remain just as adaptable and agile. In this session, Tatiana Urriaga will discuss ways to comfortably navigate change, by staying curious in your craft, actively listening to your consumers, and trusting your teammates - with some real life takeaways from her time as a Senior Product Marketing Manager at Peloton.

Attend this session and learn: 

• How Peloton’s core values empower teams to navigate change
• How content, creative and media working together are critical to success
• Why digital marketing is critical to staying nimble when your company is growing quickly

From a mere $1.7 billion in 2016, influencer marketing grew to an estimated $9.7 billion industry in 2020. This number is expected to jump to $13.8 billion this year. Much like the cultural, scientific, and intellectual explosion during the European Renaissance, the creative Renaissance we’re experiencing today is quickly reshaping how we see the world, how we interact with each other, and how we can bring joy and positivity into people’s lives.

Join us for the first annual Creator Visionary Awards where we will honor not just the Creators themselves, but the marketing professionals and practitioners who play instrumental roles in support of the creator movement and will continue Adweek’s long tradition of recognizing the remarkable work shaping our culture.

The role of CMO is dynamic and exciting, but requires agility, great dedication and passion to get there. Social Media Week’s inaugural “Road to CMO Day,” is a series of programming that will take an in-depth look at the changing role of the CMO and offer inspiration and tangible career advice from senior marketing and social media leaders who successfully navigated the journey. Attendees will gain actionable tips and find inspiration to guide them on their marketing career paths to executive leadership.

Sessions and more details to be announced soon.