Workshop
In-Person Workshop (Room - Bops): Learnings From Live Nation (From Onsite to Online)
Tuesday, May 16, 2023, 11:45 AM - 12:15 PM

The explosive growth of the "creatorverse" has transformed marketing for all industries, presenting unique challenges and exciting opportunities while blurring the lines between physical and digital experiences. Concurrently, the demand for live events has never been higher and meeting fans IRL through experiential marketing has become critical to a successful brand marketing strategy.

Join Samantha Sichel, Live Nation's Head of Social Product & Digital Innovation, as she discusses how creators are redefining the onsite experience into a global sensation through social media and enabling brands to engage with fans and provide value throughout every step of the fan journey. From ticket sales to exclusive onsite access and post-event engagement, creators have revolutionized how brands connect with audiences and build lasting relationships onsite and online. In this session, discover how to build successful full-funnel creator marketing programs that align with business objectives and generate higher ROI than traditional advertising.

Tim Sovay Samantha Sichel