Head, Social Product and Digital Innovation
Live Nation Entertainment
Samantha Sichel is a digital marketing and entertainment leader currently serving as Head of Social Product and Digital Innovation for Live Nation Entertainment. In this role, Samantha connects Live Nation and Ticketmaster events and brand partners globally with key global audiences. She launched Live Nation’s Influencer Network with access to over 2B desirable social followers across 1,000+ pre-vetted, highly engaging, event-loving content creators. She most recently developed the first-ever live-music-based creator house, Last2Leave, now expanding internationally. Her projects span major talent and live events such as Jonas Brothers, Janet Jackson, Governor's Ball Music Festival, Rolling Loud LA, and The Super Bowl. Brand work this year includes partnerships with Coca-Cola, Verizon, Dunkin’, Liquid Death, and more, with activations at multiple European festivals. Samantha, named one of Billboard Magazine's 'Power Players,' is a lifelong New Yorker serving on the City Parks Foundation/SummerStage Board and raising her three children (under 4) as music lovers!