The ever-present popularity of social media is contributing to the growth of the creator economy, but what does this really mean and how is it happening? Join Logitech's Global Chief Marketing Officer Najoh Tita-Reid and McDonald's Vice President of U.S. Marketing, Brand Content and Engagement Jennifer "JJ" Healan as they close out Social Media Week on the Main Stage.

They'll discuss the real ways their organizations use online platforms and online media to drive business growth, invest further in ad revenue and keep product sales at the forefront. The two will also get into what is working versus what is not when it comes to this evolving definition of social commerce.