Cultural relevance can be table stakes at a time when culture is the main conduit for connection and deep engagement, yet brands find it harder to keep up when culture moves at a breakneck pace while social media promotes a quick burn cycle of virality.

Join leaders from Paramount’s Brand Studio to explore why cultural relevance is easier to say but harder to do. In this workshop, you will gain valuable insights on how culture plays out in the social landscape and discover unique strategies on how to become a culturally relevant content powerhouse and build brand love.