Shivani is a Senior Manager of Audience Impact & Intelligence at Paramount, where she works with her team of researchers and strategists to develop thought leadership materials such as consumer studies, whitepapers and trend reports that promote cultural intelligence, and help advertising partners seamlessly integrate into the cultural conversation. With over six years of experience working with creative leaders, designers and content producers, Shivani is a cultural strategist dedicated to helping brands tap into the zeitgeist to bring us together and influence our choices in a digital age. Previously, Shivani developed creative campaigns and identities for purpose-driven businesses at the design agency ThoughtMatter, with a focus on cultural analysis and actionable insights. Since earning her Masters in Branding from the School of Visual Arts in New York in 2017, Shivani has also assisted cultural analyst Sem Devillart in teaching her course "Trends in Culture: Analysis, Insight and Forecasting" at SVA. In addition to branding work, her "Queens OnScreen" illustration series has landed coverage in publications including Brand Equity Economic Times, Buzzfeed, ATTN:, AV Club, Mashable and Hindustan Times.