Main Stage
Short Form + Creator Content = Brand Love
Thursday, May 18, 2023, 10:30 AM - 10:50 AM

Now forecasted for a nearly 140% growth in sales over the next five years, one thing is clear: social commerce growth is not slowing down — and neither are the channel-defining formats that consumers increasingly rely on for entertainment, engagement, and purchase inspiration. As attention spans shrink, short-form video has surfaced as one of the most popular mediums for consumer engagement. Today short-form video generates the highest ROI of any creator content format.

This session will explore how to maximize short form content impact, as evidenced with campaigns showing 109% engagement rates, and share best practices you can take home to maximize impact with key consumer groups like multicultural, GenZ and channel shoppers.

Leah Logan Jessica Kaesmann Jonathan Rhyan