Advertising professional with 12+ years of experience in Digital paid media strategy, planning, and activation. She has done innovative integrated work for a variety of brands within the CPG, fashion, beauty and healthcare categories. With both agency and brand background, she has a vast knowledge of both branding/awareness and direct response objectives while specializing in influencer activation. She understands the need for measurable, holistic campaigns that reach audiences across all platforms and is a firm believer that the best advertising marries creative ingenuity and audience insights with efficient, thoughtfully planned media placements.