It is a known truth that tapping into creator content in a meaningful way can bring authenticity to a brand’s relationship with their customers. The new generation of consumers seek not only an authentic message, but content that is representative of their personal values and a reflection of today’s society.

Join Gaz Alushi, President of Measurement and Analytics from Whalar for an in-depth discussion with Preeya Khanna, Global Head of Creator Acquisitions at YouTube and Ellyn Fisher, SVP, Marketing & Communications at The Ad Council on why creating content that is accessible and inclusive isn’t only beneficial for society, but good for business growth. Explore how the magic of creators who are democratizing creativity to engage communities at scale can influence and shape your brand’s social messaging to the next generation of consumers.