The fast adoption of creators in marketing has helped brands to develop relevant campaigns that connect to consumers on a meaningful level. As brands integrate partnerships with creators in their social strategy, marketers are finding they need to measure beyond vanity metrics (likes, shares, followers) to the value of revenue, customer retention and customer lifetime value to truly achieve long-term business growth.

Adweek is joined by Influencer and creator duo Consuming Couple as they explore the relationship data plays to elevate creative strategy. Hear how the application of data, technology and creative insights are working together to increase awareness and performance metrics for brands to drive better results and community engagement.