Jenny Penich
Jenny Penich
Senior Vice President, North America Commercial
Jenny Penich joined Influencer, the global influencer marketing business, early 2023, where she is currently the SVP, North America Commercial, in a move that signals Influencer’s continued dedication to accelerate growth. Jenny is responsible for driving client acquisition and revenue growth with agencies, brands and social platforms across North America.

Jenny has 20 years of experience in US media operations. Prior to joining Influencer, Jenny was the SVP of North America Commercial Organization at VICE Media Group. During her time at VICE, Jenny focused on growing the business’ offering by streamlining VICE’s business goals, broadening the company’s objectives and increasing revenue. Her role in overseeing the company’s sales, marketing, agency and operations functions gave her a comprehensive and in-depth understanding of the internal operations of a leading global company. Jenny’s unique experience at Refinery29 during its acquisition by VICE Media in 2019, also gives her an expert perspective on how best to supercharge businesses in the digital media space, which is pivotal at this stage in Influencer’s journey as the company scales their operations globally, which Jenny plays a big role in, working closely with Influencer’s CEO Ben Jeffries.

Jenny received her Bachelor of Arts in Telecommunications from Indiana University and currently lives with her husband Tom and daughter.